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The IndiGo Story: "On Time, Hassle Free" - Teaching Note
Weiss, Elliott N.; Yemen, GerryTeaching Note DARDEN-OM-1505TN-EService and Operations ManagementTeaching note for product OM-1505Starting at €0.00
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Wahoo Fitness: Segmentation and Data Insights
Venkatesan, Rajkumar; Lopes, Henrique; Yemen, GerryCase DARDEN-M-1025-EMarketingOne month before businesses across the United States closed due to COVID-19 lockdowns, Wahoo Fitness (Wahoo) launched the Elemnt Rival GPS smartwatch, which catered specifically to triathletes. The team at Wahoo was excited about the potential of this newStarting at €8.20
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On Writing Teaching Notes Well
Yemen, GerryTechnical Note DARDEN-PHA-0062-ELeadership and People ManagementWhat material should be included in a teaching note, the instructional tool that accompanies your business school case study—and makes its use far more likely? All good teaching notes have several characteristics in common. This technical note can help any business school professor, case writer, or collaborator create a teaching note that helps an instructor use your case to its fullest potential.Starting at €8.20
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The Female Health Company (C)
Powell, Elizabeth A.; Yemen, GerryCase DARDEN-BC-0253-EKnowledge and CommunicationIt has been nearly 30 years since Mary Ann Leeper was almost ready to give up on the female condom (as described in the A case). By 2012, FHCO had built its brand and achievements on its global reach; Leeper and her colleagues had introduced the company’s second-generation female condom (FC2) in 138 countries. The company, which by now had 144 employees, found itself trying to succeed once more in the domestic U.S. market. This time around, they ...Starting at €5.74
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SmartOps Corporation: Forging Smart Alliances?
Wilcox, Ronald T.; Yemen, GerryCase DARDEN-M-0797-EMarketingAfter creating a market for his “new to the world” product and a significant partnership with the German-based SAP, Sridhar Tayur had an opportunity to take the partnership with SAP to another level by establishing a reseller arrangement, available to only a dozen or so of SAP’s elite partners-widely considered in the enterprise software industry as a dream come true for technology entrepreneurs. Suitable for use in MBA, EMBA, and GEMBA programs,...Starting at €8.20
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Legal Considerations When Writing Case Studies
Yemen, Gerry; Fletcher, EricTechnical Note DARDEN-PHA-0072-EKnowledge and Communication"If the company refuses to sign the case release, can I disguise material and use it in my business case?" "Is it okay to use part of this quote in my case under the 10% rule?" Without attention to questions like these from the start of the case-writing process, the brilliance of having written a good business case study may well be rewarded by the embarrassment—or worse, humiliation—of a publisher pointing out copyright infringement or accusing ...Starting at €8.20
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Teaching Note DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Starting at €0.00
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Monticello Motor Club: Straights and Corners - Teaching Note
Weiss, Elliott N.; Yemen, Gerry; Chung, Rebecca Y.Teaching Note DARDEN-OM-1511TN-EService and Operations ManagementTeaching note for product OM-1511Starting at €0.00
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Facebook: Managing User-Generated Content
Kim, Tami; Yemen, GerryCase DARDEN-M-0976-EMarketingReviewing content at scale had become a challenge for social media firms, and really for any business that worked to keep its public image truthful and accurate. Between public outcry and seemingly unending media investigations, government regulators were becoming increasingly concerned and putting pressure on regulators to evaluate content and privacy issues in social media. During congressional testimony in 2018, Facebook founder Mark Zuckerber...Starting at €8.20
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Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Isabella, Lynn A.; Moore, Marian Chapman; Yemen, GerryTeaching Note DARDEN-M-0697TN-EMarketingTeaching note for product M-0697Starting at €0.00