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Abiomed and the AbioCor Clinical Trials (A)
Powell, Elizabeth A.; Goldberg, RebeccaCase DARDEN-BC-0204-EKnowledge and CommunicationTo protect patient confidentiality, Abiomed, makers of the AbioCor artificial heart, adopt a 30-day "quiet period" surrounding implantations, which is construed by mainstream media as a "news blackout." In late 2002, James Quinn, the fifth transplant recipient, dies after 289 days. A month later, in a New York Times article describing Quinn's pain and suffering, Quinn's widow claims that her husband had not been adequately informed of the likely ...Starting at €8.20
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Product Development at StubHub: Don't Stop Believin'
Markou, Panos; Chao, Raul O.; Goldberg, RebeccaCase DARDEN-OM-1705-EService and Operations ManagementArnie Katz, chief product and technology officer at StubHub (SH), was helping to lead a contest intended to result in innovative and valuable new ideas. Product managers presented more than 100 new business initiative proposals to create new value for customers and provide additional revenue streams and differentiation opportunities. The secondary-ticket (resale) market in the United States was becoming increasingly fragmented, and SH was losing ...Starting at €8.20
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Ballance Agri-Nutrients in New Zealand: Greg Delaney and Continuous Process Improvement
Landel, Robert D.; Goldberg, RebeccaCase DARDEN-OM-1507-EService and Operations ManagementIn August 2010, Greg Delaney, general manager of distribution and logistics for Ballance Agri-Nutrients (BAN), had participated in a four-week executive development program, the Executive Program (TEP). He returned home armed with a list of ideas and a commitment to help BAN achieve its goal of developing a continuous process improvement (CPI) culture. Seven months later, Delaney is considering the approaches he took after the CEO appointed him t...Starting at €8.20
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A Pediatric Emergency Department at Lynchburg General Hospital
Weiss, Elliott N.; Goldberg, Rebecca; Thomson, ChrisCase DARDEN-OM-1523-EService and Operations ManagementThe emergency department (ED) at Lynchburg General Hospital (LGH) was operating at well over its capacity, and too many patients were leaving without being seen by a doctor. Chris Thomson, chairman and medical director of the LGH-ED, was charged with bringing the numbers back on track, and he began by ramping up the ED’s Lean program. Thomson and the ED's new process engineer, Jennifer Stowers, set out to enhance quality, service, and efficiency ...Starting at €8.20
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Anna Pessah: Lean Thinking at Summit Funding (A)
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1569-EService and Operations ManagementThis case was a runner-up in the Decision Sciences Institute (DSI) 2017 case competition. Anna Pessah, process engineer at Summit Funding (Summit), a mortgage-loan-processing company, is reflecting back on her year at the company. Pessah had been hired to improve operations at the firm—to make the core operations cheaper, faster, and of a higher quality. She had addressed two key operations: loan closings and verifications of employment (VOE). He...Starting at €8.20
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TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-QA-0967TN-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €0.00
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Napco in 2009: Relaunching the Five Stars Restaurants Project in the Middle East (B)
Landel, Robert D.; Goldberg, RebeccaCase DARDEN-OM-1460-EService and Operations ManagementThis is the B case in the two-part series. The relaunch plan has been explained to Napco executives. It has been decided to require a six-month period of stability in Riyadh before moving forward with the rollout. This would allow them time to gather more customer feedback about the new process as well as address the remaining sales force and QC engineer engagement issues. During these six months, they planned to craft a more detailed plan. They ...Starting at €5.74
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High Health Care Premiums in Charlottesville: Who Is to Blame? And What Should Be Done?
Matherne, G. Paul; Goldberg, Rebecca; Feist, J. CoreyCase DARDEN-E-0439-EBusiness Ethics and Corporate Social ResponsibilityWhen Karl Quist, a resident of Charlottesville, Virginia, looks at the rate increases in his unsubsidized, individual-market Affordable Care Act (ACA) health care insurance premiums in November 2017, he realizes that they have nearly tripled from the year before and that he will have to spend over $35,000 during the year in premiums for coverage that will entitle him to a benefit only after he has spent another $14,400 in deductible payments. Ast...Starting at €8.20
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TV Advertising Pricing at Regional Broadcast Network (B)
Popescu, Dana; Goldberg, RebeccaCase DARDEN-QA-0967-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €5.74
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CEMEX in Egypt: Global Best Practices, or Country-Specific Acumen?
Chen, Ming-Jer; Goldberg, Rebecca; Llontop, Kathleen; Llontop, JoséCase DARDEN-S-0397-EStrategyRising executive Samantha Park is enrolled in an executive development program meant to prepare her for a new overseas leadership role. In a class on "global best practices," Park listens attentively as seasoned international businessman José Llontop describes his experience spearheading global construction-materials company CEMEX's move into the newly denationalized Egyptian cement market of the early 2000s. Llontop describes the many challenges...Starting at €8.20