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Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?
Venkatesan, Rajkumar; Craddock, JennyCase DARDEN-M-0967-EMarketingFord’s F-Series of trucks were first introduced in 1948, and ever since they have represented American identity for their consumers. Both earned media, in movies like Urban Cowboy, and Ford’s paid media positioned Ford as part of the pioneering culture. Ford also constantly introduced innovations to the F-Series to make the trucks more suitable to the changing needs of its consumers. In 2018, Ford’s management decided to retreat from the low-mar...Starting at €8.20
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The Brexit Unknown-Britain's Boom or Bust?
Allayannis, George (Yiorgos); Craddock, JennyCase DARDEN-F-1780-EFinanceThis case invites students to assess the impact that Brexit, the withdrawal of the United Kingdom from the European Union, might have on a New York-based hedge fund’s portfolio and, specifically, its UK assets. The case is designed to prompt students to make market assumptions and investment hypotheses based on a combination of numerical data and qualitative information. It requires no numerical computations; instead, it asks the student to inter...Starting at €8.20
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The Battle for Value, 2016: FedEx Corp. versus United Parcel Service, Inc.
Schill, Michael J.; Craddock, JennyCase DARDEN-F-1773-EFinanceThis case invites students to assess the financial performance of FedEx Corp. and United Parcel Service, Inc., two firms that have long competed for dominance in the overnight delivery industry. The case is designed to introduce students to corporate value creation and its sources. It requires no numerical computations; instead, it asks the student to interpret the results and to reflect upon their implications.Starting at €8.20
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Ferrari: The 2015 Initial Public Offering
Schill, Michael J.; Craddock, JennyCase DARDEN-F-1775-EFinanceThis case examines the October 2015 initial public offering pricing decision for legendary Italian sports car company Ferrari by Fiat Chrysler management. Students are invited to model the value of Ferrari in light of Ferrari CEO Sergio Marchionne’s interest in expanding production despite the company’s long standing tradition of severely limiting production strategy to maintain an exclusive brand image. The case is designed to showcase corporat...Starting at €8.20
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Comerica Inc.: The Pandemic and Its Value Implications
Allayannis, George (Yiorgos); Craddock, Jenny; Sesia, AldoCase DARDEN-F-1997-EFinanceThis case follows a fictional hedge fund manager as she works to finalize an investment thesis on Comerica Incorporated to present to her manager, who is undecided as to whether the fund should buy (go long) or sell (short) the stock. Assessing Comerica’s value and outlook is complex. She needs to have a view on Comerica’s future earnings, which are clearly linked to the gravity and duration of the COVID-19 pandemic and the resiliency of the bank...Starting at €8.20
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Safaricom 2018: The Emerging-Markets Payments Battle
Allayannis, George (Yiorgos); Craddock, JennyCase DARDEN-F-1843-EFinanceThe case discusses the decision of a hypothetical London-based hedge fund manager, Greg Rubin, who manages a fund primarily investing in emerging and frontier markets to decide whether to buy (or short) Safaricom, a Kenya-based telecom and financial services company that became globally known more than a decade ago (2007) for its use of technology to facilitate payments via mobile phones. There was a real need in Kenya for a different system of p...Starting at €8.20