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Titan Products, Inc.: Acquisition of Franz Schuler GMBH (C)
Bourgeois, L. J. III; Watson, DanCase DARDEN-BP-0560-ECorporate GovernanceThe C case is a memo from the head of Titan Products to Franz Schuler managment stating it is imperative that the R&D portion of Franz Schuler be kept separate from Titan and remain under the leadership of Hermann Schuler.Starting at €5.74
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Orascom Telecom Holding (C): Condensed
Bourgeois, L. J. IIICase DARDEN-S-0246 -EStrategyStarting at €5.74
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Orascom Telecom Holding (C): The Ups and Downs of Going Global
Bourgeois, L. J. III; Hoeber, HenningCase DARDEN-S-0236-EStrategyNaguib Sawiris was still eyeing several of the top mobile telephony markets in the world, but he was not the only one. Competition for attractive telecom assets was increasing, and Orascom Telecom Holding (OTH) needed to deal with several setbacks in its globalization efforts.Starting at €5.74
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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American Airlines: valor por dinero (B)
Silk, Alvin J.; Michael, Steven C.Case HBS-507S12MarketingComplementa el caso (A).Starting at €5.74
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General Electric Plastics: Organización de la Función Comercial
Rangan, V. Kasturi; Michael, Steven C.Case HBS-505S18MarketingDescribe el rápido crecimiento de General Electric Plastics de durante la última década a un (ventas) compañía de $ 5 mil millones. Se describen las transiciones de organización de acompañamiento. La tarea es diseñar una organización de marketing para la próxima década debido a los cambios de mercado previstos.Starting at €8.20