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SAP Desing Thinking Part A
Shiv, B; Saucedo, MCase SGSB-SM250A-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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SAP Desing Thinking Part B
Shiv, B; Saucedo, MCase SGSB-SM250B-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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SAP Desing Thinking Part A and B - Teaching note
Shiv, B; Saucedo, MTeaching Note SGSB-SM250TN-EStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €0.00
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Piaggio (A)
Liedtka, Jeanne M.; Ciano, Pablo; Gibbons, Emily JeanCase DARDEN-BP-0415-ECorporate GovernancePiaggio, manufacturer of the Vespa motor scooter, faces the decision of whether to outsource production of a new engine. The decision in the A case is couched in uncertainty over the achievable sales volume for the engine, particularly as new and less expensive competitor products are gaining popularity. The case provides an overview of the competitive style of each of the major manufacturers and allows a discussion of core capabilities of these ...Starting at €8.20