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Promoting Land and Nature Jerky (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-921S01Marketingreduce the promotion budget by 30%, increase spending on consumer promotions by $200,000, or increase spending on trade promotions by $200,000. Ryan's goal is to achieve an operating profit of at least 7% of L&N's sales in 2020. To make a recommendation, Ayers must first evaluate the effectiveness of past consumer and trade promotions and then determine how to allocate promotional spending to achieve Ryan's operating profit goal. The case can ...Starting at €8.20
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Finding the Secret Sauce for Growth (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-920S08MarketingShelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population. A more conservative approach would use targeted communications and promotions. Diaz needs to build an argument for a specific growth str...Starting at €8.20
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Foreign Ownership of U.S. Treasury Securities (Abridged)
Li, WeiCase DARDEN-F-1540-EFinanceIn 2004, for the first time, foreigners owned more than half of privately held U.S. public debt, mostly in the form of marketable U.S. Treasury securities. In internal discussions at the U.S. Treasury Department, the increase in foreign appetite for Treasury securities represented global investors' vote of confidence in the U.S. economy. Many in the Treasury believed that broad foreign ownership helped lower Treasury borrowing costs. But there wa...Starting at €8.20