This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
H&M, China, and Cotton: Sourcing a Solution?
Mani, Vidya; Parmar, Bidhan L.; Mead, Jenny; Liu, YusiCase DARDEN-OM-1781-EService and Operations ManagementIn December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. H&M was a member of the sustainability organization, Better Cotton Initiative (BCI), which in March 2020 had suspended activities with licensed farmers in the Xinjiang province of China because of allegations of forced labor and human rights abuses a...Starting at €8.20
-
Brand Activism at Starbucks-A Tall Order? - Teaching Note
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTeaching Note DARDEN-M-0964TN-EMarketingTeaching note for product M-0964Starting at €0.00
-
Brand Activism at Starbucks—A Tall Order?
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyCase DARDEN-M-0964-EMarketingIn April 2017, Kevin Johnson took over the reigns as CEO of Starbucks, the iconic coffee giant. He faced a number of key decisions to keep the global retail giant competitive, but one in particular loomed large. Over the last few years, Johnson’s predecessor, Howard Schultz, had increasingly used Starbucks as a progressive platform in an attempt to influence the world around its stores, whether he was aiming to smooth out race relations in the Un...Starting at €8.20
-
Brand Activism
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTechnical Note DARDEN-M-0963-EMarketingThis technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can take. Specifically, students are introduced to the concepts of both progressive and regressive brand activism, in addition to the different causes the activist efforts may champion, whether social, legal, or environmental, to name a few. In order to ...Starting at €8.20
-
Caja España: Dirigiendo las Sucursales para Vender (A)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Case HBS-105S06Accounting and ControlJuan Luis Rojas, gerente de planificación comercial de un (caja de ahorros) Caja de Ahorros, se enfrenta al reto de motivar a las ramas de vender hipotecas y reflexiona más a largo plazo si los precios de transferencia uso para lograr su objetivo.Starting at €8.20
-
Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Case HBS-105013-EAccounting and ControlFlorentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario in which planning decisions are made.Starting at €8.20
-
Hala Madrid: Dirigiendo el Club de fútbol Real Madrid, el equipo del siglo
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Case HBS-107S21Accounting and ControlFlorentino Pérez, el presidente del Real Madrid, un equipo líder en el fútbol europeo, se está preparando para una conferencia de prensa en la que se le preguntará sobre sus planes para la próxima temporada. El éxito económico y algunos percances deportivas durante la temporada previa representan el escenario en el que se toman las decisiones de planificación.Starting at €8.20
-
Caja España: Dirigiendo las Sucursales para Vender (B)
Martinez-Jerez, F. Asis; De Albornoz, Rosario M.Case HBS-105S07Accounting and ControlComplementa el caso (A).Starting at €5.74