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Basmati House Supermart: Competing with the E-retail Channel
Jaydeep MukherjeeCase IVEY-9B20A068-EEntrepreneurship, Marketing, StrategyIn January 2020, the proprietor of Basmati House Supermart (BHS), a large grocery retail outlet in India, terminated a partner retailer contract with Springers, an online retail platform. The proprietor had an ancestral property, located in a high-footfalStarting at €8.20
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel
Jaydeep MukherjeeCase IVEY-9B20A035-EEntrepreneurship, Marketing, StrategyIn July 2019, the owner of Basmati House Supermart (BHS), a grocery store, entered into a six-month agreement to become a partner outlet of a large online grocery retailer in India. During the first two months, BHS acquired many new customers and also increased its customers’ monthly purchase. However, the steep discounts and promotions used to attract customers to the business drove down the margins, while the customer churn rate increased. The ...Starting at €8.20
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Basmati House Supermart: Competing with the E-retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A068-EMarketingTeaching note for product 9B20A068.Starting at €0.00
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Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note
Jaydeep MukherjeeTeaching Note IVEY-8B20A035-EMarketingTeaching note for product 9B20A035.Starting at €0.00
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The First Credit Bureau
Li, Wei; Parmar, Bidhan L.Case DARDEN-F-1524-EFinanceThis case can be used in courses on credit markets, emerging markets finance, and economic and financial development. The Pragma Corporation, a northern Virginia-based international development consulting firm, won a bid put out in 2001 by the United States Agency for International Development (USAID) to help develop a credit bureau in Kazakhstan. Between 2001 and 2003, Javier Piedra, a senior consultant at Pragma, and a team of four local consul...Starting at €8.20
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Jabong.com: Balancing the Demands of Customers and Suppliers
Jaydeep Mukherjee; Punit BhardwajCase IVEY-9B16A028-EMarketing, StrategyJade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe ...Starting at €8.20
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Trek-ation - Teaching Note
Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0412TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0412Starting at €0.00
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0318TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0318Starting at €0.00
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Fiddler Livestock Company - Teaching Note
Parmar, Bidhan L.; Antonacci, Claudia; Mead, JennyTeaching Note DARDEN-E-0379TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0379Starting at €0.00
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The Evolution of a Practitioner to Leadership (B)
Parmar, Bidhan L.; Cohen, Will; Mead, JennyCase DARDEN-E-0464Business Ethics and Corporate Social ResponsibilityThis case, which follows up on "The Evolution of a Practitioner to Leadership (A)" (UVA-E-0463Starting at €5.74