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AB InBev, Carling Black Label, and Femicide in South Africa (B)
Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0426-EBusiness Ethics and Corporate Social ResponsibilityAfter much research and discussion about where the company's responsibility lay in addressing the alarming issues of femicide and violence against women, the leadership of the South African Breweries (SAB) and the African branch of Anheuser-Busch InBev (AB InBev) decided to form a partnership and launch a movement and campaign, #NoExcuse. For the campaign, the company partnered with, among others, the consortium, Takuwani Riime (which meant "let ...Starting at €5.74
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Moral Theory and Frameworks
Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.Technical Note DARDEN-E-0339-EBusiness Ethics and Corporate Social ResponsibilityThis technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.Starting at €8.20
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Brand Activism
Cian, Luca; Parmar, Bidhan L.; Boichuk, Jeff; Craddock, JennyTechnical Note DARDEN-M-0963-EMarketingThis technical note offers students a definition of brand activism (as contrasted to corporate social responsibility) along with an explanation of the different forms that this corporate practice can take. Specifically, students are introduced to the concepts of both progressive and regressive brand activism, in addition to the different causes the activist efforts may champion, whether social, legal, or environmental, to name a few. In order to ...Starting at €8.20
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H&M, China, and Cotton: Sourcing a Solution?
Mani, Vidya; Parmar, Bidhan L.; Mead, Jenny; Liu, YusiCase DARDEN-OM-1781-EService and Operations ManagementIn December 2021, Hennes & Mauritz AB (H&M), the Swedish fast-fashion clothing retailer, found itself in a difficult position regarding its business in China, one of the retailer’s important markets. H&M was a member of the sustainability organization, Better Cotton Initiative (BCI), which in March 2020 had suspended activities with licensed farmers in the Xinjiang province of China because of allegations of forced labor and human rights abuses a...Starting at €8.20