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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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JUUL and the Vaping Revolution
Toffel, Michael W.; Masko, John; Mehta, SarahCase HBS-619006-EBusiness Ethics and Corporate Social ResponsibilityIn the summer of 2018, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs, was experiencing exponential growth. Sales of its JUUL e-cigarette had increased by 783% over the preceding year, projected revenues for 2018 topped $940 million, and the company had captured over 72% of the U.S. e-cigarette market. The company's success had thrust it into the spotlight, and JUUL Labs found itself at the center of considerable controver...Starting at €8.20
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCase HBS-819077-EEntrepreneurshipIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Starting at €8.20
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The Wm. Wrigley Jr. Company: Capital Structure, Valuation, and Cost of Capital (Spanish version)
Bruner, Robert F.; Carr, SeanCase DARDEN-F-1840FinanceEsta es una traducción al español de la versión del 15 de noviembre de 2005 del caso UVA-F-1482. En junio de 2002, el director de un fondo de cobertura "el inversionista activo" está considerando las posibles ganancias de aumentar la capitalización de la deuda de The Wm. Wrigley Jr. Company. Wrigley ha sido financiado de manera conservadora y, a la fecha del caso, no tiene deudas. Las tareas para el estudiante son: • Estimar el cambio potencial e...Starting at €8.20
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Michael Rubin and Fanatics (B)
Higgins, Robert F.; Masko, JohnCase HBS-819082-EEntrepreneurshipStarting at €5.74
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Reaganomics: Impact and Legacy
Nicholas, Tom; Masko, John; Preble, MatthewCase HBS-819007-EEconomicsDuring the 1980s, President Ronald Reagan and his administration instituted several far-reaching economic policies that had both near- and long-term impacts on such aspects of the U.S. economy as monetary policy, inflation, the tax structure, and the role of government. While observers were divided on whether specific policies yielded positive or negative outcomes, one particular area where Reagan's legacy was debated was the extent to which his ...Starting at €8.20
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Shellye Archambeau: Becoming a CEO (A)
Neeley, Tsedal; Masko, JohnCase HBS-420071-ELeadership and People ManagementSell MetricStream while offers are on the table, or try to save it by looking for a big customer of the company's risk management software against the backdrop of the financial crisis? Both options have dire consequences. Valuations are plummeting by the day. Cash is disappearing by the minute. Archambeau and Sinha need to decide and act swiftly.Starting at €8.20
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The National Hockey League, Teaching Note
Higgins, Robert F.; Masko, JohnTeaching Note HBS-819102-EStrategyTeaching note for 819036.Starting at €0.00
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The National Hockey League
Higgins, Robert F.; Masko, John; Weber, JamesCase HBS-819036-EStrategyIn 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a careful balance between the needs of existing teams, and of parallel fan bases in the U.S. and Canada. Between two candidate expansion cities, Las Vegas, NV and Quebec, QC, Bettman wou...Starting at €8.20
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Gera Developments: Leadership at a Crossroads, Teaching Plan
Wing, Christina R.; Masko, JohnTeaching Note HBS-621109-EKnowledge and CommunicationTeaching plan for case 621018.Starting at €0.00