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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCase DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Starting at €8.20
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Toddler Treasures, Inc.
Brownlee, E. Richard IICase DARDEN-C-2306-EAccounting and ControlStudents must determine the price (rate) and quantity (efficiency) variance for materials and labor used in manufacturing a new product, along with delivery variances. Does the company product manager's decision to change materials appear to be a good one? This start-up company grew from a cottage industry to a manufacturing company.Starting at €8.20
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Toddler Treasures, Inc. - Teaching Note
Brownlee, E. Richard IITeaching Note DARDEN-C-2306TN-EAccounting and ControlTeaching note for product C-2306Starting at €0.00
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Giberson's Glass Studio
Brownlee, E. Richard IICase DARDEN-C-2205-EAccounting and ControlEdward Englehardt Giberson, the proprietor, is a skilled glassblower whose business is on the verge of bankruptcy. He works in his studio almost every day, and his products sell reasonably well. On average, he has at least a two-week backlog of orders. He realizes his prices are too low, yet the artistic nature of his products makes it difficult to set prices based on any systematic assessment of demand or comparison with similar products. In des...Starting at €8.20
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World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation - Teaching Note
Brownlee, E. Richard IITeaching Note DARDEN-ENT-0204TN-EEntrepreneurshipTeaching note for product ENT-0204Starting at €0.00
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Wilmont Chemical Corporation
Brownlee, E. Richard IICase DARDEN-C-2207-EAccounting and ControlThe Wilmont Chemical Corporation produces a variety of industrial products, including a specialty chemical called SC. The company uses an actual costing system and the LIFO inventory method. At the beginning of each year, the company’s controller estimates the total direct cost (omitting any manufacturing overhead allocation) per unit of producing SC. Unfortunately, the market demand and selling price are difficult to predict, as are the raw mate...Starting at €8.20
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Present Value Applications - Teaching Note
Brownlee, E. Richard II; Wiese, CatherineTeaching Note DARDEN-C-2100TN-EAccounting and ControlTeaching note for product C-2100Starting at €0.00