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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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NASCAR and the Confederate Flag (A) and (B) - Teaching note
Freeman, R. Edward; Mead, JennyTeaching Note DARDEN-E-0441TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0441 and E-0442Starting at €0.00
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Gwen Berry and the Politics of Protest (A) and (B) - Teaching note
Freeman, R. Edward; Mead, JennyTeaching Note DARDEN-E-0479TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for products E-0479 and E-0480Starting at €0.00
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyTeaching Note DARDEN-E-0351TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0351Starting at €0.00
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The Black Rhino - Teaching Note
Freeman, R. Edward; Harris, Jared D.; Mead, Jenny; Cook, Sierra; Bailey, TrishaTeaching Note DARDEN-E-0363TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0363Starting at €0.00
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A Midshipman’s Dilemma - Teaching Note
Freeman, R. Edward; Mead, JennyTeaching Note DARDEN-E-0252TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0252Starting at €0.00
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Facebook (A) and (B) - Teaching Note
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-E-0318TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0318Starting at €0.00
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Gender Issues in the Workplace - Teaching Note
Freeman, R. Edward; Manthy, Lynn; Mead, JennyTeaching Note DARDEN-E-0284TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0284Starting at €0.00
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When the Fur Hits the Fan (A) and (B) - Teaching Note
Freeman, R. Edward; Mead, JennyTeaching Note DARDEN-E-0328TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0328Starting at €0.00
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ExxonMobil and the Chad-Cameroon Pipeline (A) and (B) - Teaching Note
Freeman, R. Edward; Werhane, Patricia H.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0262TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0262Starting at €0.00