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Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinTeaching Note DARDEN-E-0373TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0373Starting at €0.00
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Rio Tinto and the Resolution Copper Mining Joint Venture (C): Planning in the Global Financial Crisis
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCase DARDEN-E-0375-EBusiness Ethics and Corporate Social ResponsibilityWhen the global recession of 2008–09 hit, Rio Tinto was forced to reexamine its spending priorities. Knowing that the availability of investment capital along with commodity prices would eventually rebound and that project delays could have a negative impact on net present value, David Salisbury and his team were faced with the additional challenge of prioritizing the various aspects of the RCM project. These fell into several categories: (1) rec...Starting at €5.74
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Rio Tinto and the Resolution Copper Mining Joint Venture (A): The Land Exchange
Werhane, Patricia H.; Mead, Jenny; Gorman, Michael E.; Starr, JustinCase DARDEN-E-0373-EBusiness Ethics and Corporate Social ResponsibilityFrom its inception, the Resolution Copper Mining (RCM) joint venture faced a number of significant technical, political, and environmental challenges as it attempted to develop a strategy for mining a copper ore body located under the Tonto National Forest in Superior, Arizona. As president and CEO of RCM, David Salisbury faced a number of key decisions in 2008–10 to keep the project on track. The success of the mine hinged on a politically compl...Starting at €8.20
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Rio Tinto and the Resolution Copper Mining Joint Venture (B): Dewatering the Magma Mine
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCase DARDEN-E-0374-EBusiness Ethics and Corporate Social ResponsibilityTo dewater the former Magma Mine and sink the exploratory shaft, the RCM team was faced with extracting and managing about 2 billion gallons of naturally accumulated water as well as about 300 million gallons per year of new inflow. The team’s goals were to accomplish the dewatering safely, in a quick and economically feasible way, while also protecting the environment and managing the interests of local stakeholders. The team had four options to...Starting at €5.74
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Imaginarium - Teaching Note
Renart, Lluís G.Teaching Note MT-25-EMarketingNote prepared as an aid to instructors in the classroom use of case M-1173-E Imaginarium.Starting at €0.00
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Smith & Nephew - Innovex - Teaching Note
Renart, Lluís G.Teaching Note MT-23-EMarketingTeaching note prepared as an aid to instructors in the classroom use of the case M-1092-E Smith & Nephew - Innovex.Starting at €0.00
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Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Case M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Starting at €8.20
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Grupo Banco Sabadell, 2004: Desarrollo de la identidad gráfica visual corporativa
Hartmann, Vivian; Renart, Lluís G.Case M-1193MarketingEste caso es continuación del anterior, titulado "Grupo Banco Sabadell, 1996", y describe los hechos y dilemas relacionados en general con la expansión del Banco Sabadell entre 1996 y 2004. En particular, plantea el dilema sobre el nombre e identidad gráfica visual corporativa a utilizar tras la compra del Banco Atlántico por parte del Banco Sabadell, presentándose varias posibles opciones.Starting at €8.20
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Las promociones de ventas
Quelch, John A.; Renart, Lluís G.Technical Note MN-155MarketingDefinición e importancia de las promociones de ventas: ¿Es mejor hacer publicidad o hacer promociones?. Las promociones dirigidas a los consumidores: - Criterios para escoger el tipo de promoción al consumidor. - ¿Cómo diseñar una promoción al consumidor?. - Las cinco principales críticas a las promociones al consumidor. Las promociones dirigidas a los canales de distribución: - Principales tipos. - Factores que influyen. - Problemas más habitual...Starting at €8.20
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Flamagás, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Case M-689MarketingFlamagás, S.A. es una empresa creada en 1959, dedicada a la fabricación y venta de encendedores. El caso describe la evolución de la empresa, con especial énfasis en el desarrollo de sus exportaciones. Se describe el hundimiento del mercado mundial de encendedores de tipo medio (calidad y precio), y las dificultades que ello causó a la empresa. Se describe el fuerte proceso de reestructuración llevado a cabo en 1982, 1983 y 1984. Finalmente, como...Starting at €8.20