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Transformation of Marketing at The Ohio Art Company (A) and (B) - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.Teaching Note DARDEN-M-0833TN-EMarketingTeaching note for product M-0833Starting at €0.00
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Medfield Pharmaceuticals - Teaching Note
Lipson, Marc L.; Harris, Jared D.Teaching Note DARDEN-F-1636TN-EFinanceTeaching note for product F-1636Starting at €0.00
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Moral Theory and Frameworks
Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.Technical Note DARDEN-E-0339-EBusiness Ethics and Corporate Social ResponsibilityThis technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.Starting at €8.20
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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Medfield Pharmaceuticals
Lipson, Marc L.; Mead, Jenny; Harris, Jared D.Case DARDEN-F-1636-EFinanceSusan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company’s flagship product, Fleximat, scheduled to go off patent in two years. With only three other products in Medfield’s lineup of medications, one of which has only just received U.S. Food and Drug Administration approval, strategic management of the company’s product pipeline is of paramount importance. B...Starting at €8.20