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Supporting HEROes with Technology Innovation: How IT Professionals and Employees Can Work Together to Create Customer-Focused Technology Solutions
Bernoff, Josh; Schadler, TedBook Chapter HBS-7045BC-ESocial technologies like Facebook, Twitter, YouTube, and Flickr have tremendous power to serve your customers, and these technologies are literally at your employees' fingertips. This chapter explains how IT professionals and employee HEROes-Highly Empowered and Resourceful Operatives-must share the responsibility of technological leadership if your company is to become capable of employee-driven, customer-focused innovation. IT's new role is not...Starting at €8.20
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Attaining Social Maturity: The Challenges Your Company Will Face on the Path to Empowerment Through Social Technology
Li, Charlene; Bernoff, JoshBook Chapter HBS-8358BC-EIn this chapter, social media strategy leaders Charlene Li and Josh Bernoff describe the stages companies pass through as they adopt more and more groundswell applications-the social technologies, such as Facebook, Twitter, YouTube, online communities, and blogs, that people are using to get the information they want and need from each other. For business leaders, managing multiple social media applications creates complexity in everything from o...Starting at €8.20
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Medfield Pharmaceuticals - Teaching Note
Lipson, Marc L.; Harris, Jared D.Teaching Note DARDEN-F-1636TN-EFinanceTeaching note for product F-1636Starting at €0.00
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Moral Theory and Frameworks
Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.Technical Note DARDEN-E-0339-EBusiness Ethics and Corporate Social ResponsibilityThis technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.Starting at €8.20
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Medfield Pharmaceuticals
Lipson, Marc L.; Mead, Jenny; Harris, Jared D.Case DARDEN-F-1636-EFinanceSusan Johnson, founder and CEO of Medfield Pharmaceuticals, is faced with conflicting recommendations for extending the patent life of the company’s flagship product, Fleximat, scheduled to go off patent in two years. With only three other products in Medfield’s lineup of medications, one of which has only just received U.S. Food and Drug Administration approval, strategic management of the company’s product pipeline is of paramount importance. B...Starting at €8.20