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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Technical Note DARDEN-BP-0529-ECorporate GovernanceThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Starting at €8.20
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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Technical Note DARDEN-S-0198-EStrategyIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Starting at €8.20
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Humildad, una capacidad básica en la era de las máquinas inteligentes
Hess, Edward D.Article ART-3098Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa mayoría de nosotros nos consideramos bastante inteligentes. De lo contrario, no habríamos logrado nuestro actual puesto directivo. Pero el tipo de pensamiento que te llevó hasta aquí no bastará en la era de las máquinas inteligentes, en la que la tecnología será más inteligente que nosotros. Para hacer frente a la competencia por los trabajos que queden, debemos abandonar mentalidades y comportamientos anticuados en favor de lo que el autor de...Starting at €8.20
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Cataumet Boats, Inc., Teaching Note
Sasser, W. Earl, Jr.; Davis, MarkTeaching Note HBS-917510-EService and Operations ManagementTeaching note for case 917509.Starting at €0.00
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Cataumet Boats, Inc.
Sasser, W. Earl, Jr.; Davis, MarkCase HBS-917509-EService and Operations ManagementJaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that that her family's business, Cataumet Boats, which her grandparents started and which her mother and uncle now own, might benefit from applying APP concepts to identify the different ways they might schedule workers, which could be especially valuable during the peak demand sea...Starting at €8.20
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Rackspace Hosting in Late 2000
Heskett, James L.; Sasser, W. Earl, Jr.Case HBS-808166-EEntrepreneurshipThe leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video clips describing the shift to a more customer-focused approach.Starting at €8.20
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Southwest Airlines: In a Different World, Teaching Note
Heskett, James L.; Sasser, W. Earl, Jr.Teaching Note HBS-910426-EService and Operations ManagementTeaching Note for 910419.Starting at €0.00
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Playa Dorada Tennis Club: Expansion Strategy, Teaching Note
Sasser, W. Earl, Jr.; Kazan, BrentTeaching Note HBS-4222-EService and Operations ManagementTeaching Note for 4221.Starting at €0.00
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Build a Strong and Adaptive Ownership Culture
Heskett, James L.; Sasser, W. Earl, Jr.; Wheeler, JoeBook Chapter HBS-3831BC-EService and Operations ManagementWhy is it that many of the same companies appear on lists of the best places to work, the best providers of customer service, and the most profitable in their industries? What do managers at the best places to work understand that others don't? They understand that the identification of organization values is meaningless without a determination of the behaviors, measures, and actions that reinforce the values. They understand that strong and adap...Starting at €8.20
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SecureWorks - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0140TN-EEntrepreneurshipTeaching note for product ENT-0140Starting at €0.00