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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCase DARDEN-E-0343-EBusiness Ethics and Corporate Social ResponsibilityAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Starting at €8.20
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Silver Cloud, Inc.: Charles Lake Mill (A)
Horniman, Alexander B.Case DARDEN-OB-1092-ELeadership and People ManagementSilver Cloud, an industry leader had acquired the Charles Lake Mill whose management accommodated union demands. As management gave in to union demands, the mill quickly developed a reputation within the industry as a labor-relations nightmare. This reputation was exacerbated by a much-publicized strike. Would all the negative energy and turmoil created by the strike hinder the creation of a new, productive paper mill?Starting at €8.20
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Altamar Brands, LLC: A Growth Journey
Hess, Edward D.Case DARDEN-ENT-0197-EEntrepreneurshipThis case will work well in Entrepreneurship electives or in Executive Education courses dealing with challenges faced by start-up enterprises. When W. L. Lyons Brown started Altamar Brands in 2005, he wanted to develop new brands or partner with ones that had achieved commercial acceptance and then make use of his skills and capital to scale them to build a portfolio of “boutique” category leaders. Revenue for 2008 was negatively affected by the...Starting at €8.20
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Humildad, una capacidad básica en la era de las máquinas inteligentes
Hess, Edward D.Article ART-3098Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa mayoría de nosotros nos consideramos bastante inteligentes. De lo contrario, no habríamos logrado nuestro actual puesto directivo. Pero el tipo de pensamiento que te llevó hasta aquí no bastará en la era de las máquinas inteligentes, en la que la tecnología será más inteligente que nosotros. Para hacer frente a la competencia por los trabajos que queden, debemos abandonar mentalidades y comportamientos anticuados en favor de lo que el autor de...Starting at €8.20
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SecureWorks - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0140TN-EEntrepreneurshipTeaching note for product ENT-0140Starting at €0.00
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Students Helping Honduras - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0105TN-EEntrepreneurshipTeaching note for product ENT-0105Starting at €0.00
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Demandforce: Pursuing Entrepreneurial Dreams - Teaching Note
Freeland, James R.; Hess, Edward D.Teaching Note DARDEN-ENT-0198TN-EEntrepreneurshipTeaching note for product ENT-0198Starting at €0.00
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3 Fellers Bakery - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0137TN-EEntrepreneurshipTeaching note for product ENT-0137Starting at €0.00
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Demandforce: Pursuing Entrepreneurial Dreams
Freeland, James R.; Hess, Edward D.Case DARDEN-ENT-0198-EEntrepreneurshipThis case lends itself to courses covering the topic of rapid expansion of an enterprise. By 2012, Rick Berry, the founder and CEO of Demandforce (DF), and his team had built a company with annual revenue of approximately $70 million. DF provided small businesses with software tools used by more than 23,000 individual businesses and 50,000 business users to communicate with their customers. DF’s business model was software as a service (SaaS) for...Starting at €8.20
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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Technical Note DARDEN-BP-0529-ECorporate GovernanceThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Starting at €8.20