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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Technical Note DARDEN-BP-0529-ECorporate GovernanceThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Starting at €8.20
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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Technical Note DARDEN-S-0198-EStrategyIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Starting at €8.20
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Growth Is Much More Than Just A Strategy: It's A System
Hess, Edward D.Technical Note DARDEN-S-0197-EStrategyThis note states that growth research demonstrates that growth is much more than a strategy and it happens when the right kind of leadership, internal environment and processes come together to create a small-company-entrepreneurial soul in a large-company body. The Growth System Assessment Tool that illuminates the presence of growth inhibitors, nonalignment, and bad growth behaviors is discussed, and students are provided with a mini-assessment...Starting at €8.20
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Growth Is the Dynamic Confluence of Strategy, Entrepreneurship, and Values
Hess, Edward D.Technical Note DARDEN-S-0196-EStrategyThe author has examined common growth beliefs and the U.S. Growth Model and finds no support for them in any area of business research. He offers instead the Organic Growth Index, the result of ten years of research by the Batten Institute at the Darden School. Six keys to organic growth are presented and above-average growth companies that remained successful are linked to an internal Growth System called Smart Growth.Starting at €8.20
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Creating a Growth Portfolio
Hess, Edward D.Technical Note DARDEN-S-0199-EStrategyThis technical note is the fourth in a series focusing on business growth. It addresses how to create a diversified Growth Portfolio based on the Learning Launch experiments. The note covers how growth requires several key elements-the right individuals and organizational mindsets, the right internal enabling system, and the right processes, which include experimental learning and creating and managing Growth Portfolios.Starting at €8.20
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Why Everything You Think You Know About Growth Is Probably Wrong
Hess, Edward D.Technical Note DARDEN-S-0172-EAppropriate for courses in business strategy at the MBA and executive education levels. By searching the disciplines of biology, economics, strategy, finance, and organizational design and behavior, Professor Hess in this technical note decides that the U.S. Growth Model has no theoretical or empirical support. Six keys to organic growth are offered, and the characteristics of companies with above-average growth are examined.Starting at €8.20