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Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-876-PPMarketingO caso analisa o posicionamento da marca na indústria de óleos e gorduras alimentares, a área de negócio da Sovena Consumer Goods, S.A., e os eventos ocorridos em Portugal em 2006. A personagem principal do caso, o gestor de marketing Luis Pereira Santos, confronta-se com a necessidade de tomar uma decisão acerca do reposicionamento de uma das marcas, o óleo VêGê. O caso ilustra os princípios do posicionamento do marketing e apresenta duas ferram...Starting at €8.20
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Vêgê (B) - Extracto de Estudo Qualitativo Realizado em Junho de 2006
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-877-PPMarketingO caso analisa o posicionamento da marca na indústria de óleos e gorduras alimentares, a área de negócio da Sovena Consumer Goods, S.A., e os eventos ocorridos em Portugal em 2006. A personagem principal do caso, o gestor de marketing Luis Pereira Santos, confronta-se com a necessidade de tomar uma decisão acerca do reposicionamento de uma das marcas, o óleo VêGê. O caso ilustra os princípios do posicionamento do marketing e apresenta duas ferram...Starting at €5.74
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Convertible Notes: A Form of Early-Stage Financing
Chaplinsky, Susan; Becker, Joseph M.Technical Note DARDEN-F-1925-EFinanceConvertible notes are often used to raise early-stage financing for start-up companies, frequently due to their advantages related to delayed valuation, greater speed, and lower cost of completion compared to venture capital financing. As a result, there has been a large increase in the number of early-stage companies raising capital through convertible notes over the past decade. Investors have made this form of financing more available, believi...Starting at €8.20
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Vêgê (A) - Brand Repositioning in the Food Industry
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-876(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Starting at €8.20
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Vêgê (B) - Extract from Qualitative Study of June 2006
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCase AESE-M-A-877(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Starting at €5.74
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RadNet, Inc.: Financing an Acquisition
Chaplinsky, Susan; Droznik, AlexCase DARDEN-F-1652-EFinanceThis case examines issues surrounding the choice of financing arrangements for the acquisition of Radiologix in July 2006. The case follows Mark Stolper, the CFO of RadNet, as he considers how to raise the $363 million in funds necessary to finance the acquisition. When completed, the combined firms will be the largest private diagnostic-imaging provider in the United States. When Stolper joined RadNet in 2003, he confronted a company with "too m...Starting at €8.20
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Investure, LLC: Investing in Alternative Assets
Chaplinsky, SusanCase DARDEN-F-1971-EFinanceIn July 2019, Bruce Miller, CEO of Investure, LLC (Investure), an outsourced chief investment office (OCIO), is preparing a proposal for Franklin and Marshall (F&M), a small liberal arts college located in Lancaster, Pennsylvania, with an endowment of $350 million. F&M recently began a search to find a new endowment manager in hopes of improving its investment returns and access to alternative assets (AA), such as private equity (PE) and hedge fu...Starting at €8.20