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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Starting at €8.20
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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Apartheid in South Africa
Healy, Paul M.Case HBS-113084-EAccounting and ControlA short history of Apartheid in South Africa.Starting at €8.20
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Financial Reporting Problems at Molex, Inc. (A) (Spanish version)
Healy, Paul M.Case HBS-108S11Accounting and ControlFollowing an accounting problem at Molex, the firm's auditors request changes in management. The board of directors has to decide whether the auditors' concerns have merit or whether, as management argues, the accounting issue is immaterial.Starting at €8.20
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Mira's Microbrewery Inc., Teaching Note
Healy, Paul M.Teaching Note HBS-121065-EKnowledge and CommunicationTeaching note for case 120126.Starting at €0.00
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Three-Year Planning at Li & Fung Limited, Teaching Note
Healy, Paul M.Teaching Note HBS-116057-EAccounting and ControlTeaching note for case 114098.Starting at €0.00
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Merrill Lynch in 2003: Sunny Skies Ahead, Teaching Note
Healy, Paul M.Teaching Note HBS-108025-EAccounting and ControlTeaching Note to (105-067). An abstract is not available for this product.Starting at €0.00