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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Starting at €8.20
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCase DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Starting at €8.20
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Harder They Fall (Spanish version)
Kramer, Roderick M.Article HBS-R0310CLeadership and People ManagementThey simplify their lives, remaining humble and "awfully ordinary." They shine a light on their weaknesses instead of trying to cover them up. They float trial balloons to uncover the truth and prepare for the unexpected. They sweat the small stuff. And they reflect more, not less.Starting at €8.20
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Trust Building in Intergroup Negotiations: Challenges and Opportunities for Creative Leaders
Kramer, Roderick M.Book Chapter HBS-3791BC-EAn important and challenging task faced by leaders is how to facilitate the development of trust between groups they represent. This task is especially challenging when a history of deep distrust or suspicion exists between the groups. In particular, this chapter focuses on several basic issues leaders must understand and address if they are to build trust successfully between groups. For example, how should trust be conceptualized in the context...Starting at €8.20
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Rethinking Trust
Kramer, Roderick M.Article HBS-R0906H-ELeadership and People ManagementWill we ever learn? We'd barely recovered from Enron and WorldCom before we faced the subprime mortgage meltdown and more scandals that shook our trust in businesspeople. Which raises the question: Do we trust too much? In this article, Stanford professor and social psychologist Kramer explores the reasons we trust so easily - and, often, so unwisely. He explains that genetics and childhood learning make us predisposed to trust and that it's been...Starting at €8.20
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Repensar la confianza
Kramer, Roderick M.Article HBS-R0906HLeadership and People ManagementVamos a aprender? Apenas habíamos recuperado de Enron y WorldCom antes de que nos enfrentamos al colapso de las hipotecas de alto riesgo y más escándalos que sacudió la confianza en los empresarios. Lo que plantea la pregunta: ¿confiamos demasiado? En este artículo, el profesor de Stanford y psicólogo social Kramer explora las razones por las que confiamos tan fácilmente - y, a menudo, por lo que imprudentemente. Explica que la genética y hacer e...Starting at €8.20
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20