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Brooke Correll and Clos Du Val: Adventures in Napa Valley (A)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0733-EMarketingThis case is the first in the series. An established winery’s first marketing director is charged with reviving the once-hot brand. Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its marketing budget?Starting at €8.20
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (C)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0749-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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Brooke Correll and Clos Du Val: Adventures in Napa Valley (B)
Moore, Marian Chapman; Glinska, GosiaCase DARDEN-M-0742-EMarketingIn this three-part case, an established winery’s first marketing director is charged with reviving the once-hot brand. Cofounded by an expert winemaker with ties to the famous Château Lafite-Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, however, sales had begun to lag, though it was unclear why. What should the new marketing director do first? How should the company allocate its ...Starting at €5.74
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign
Murray, Meghan; Glinska, GosiaCase DARDEN-M-0880-EMarketingThis case follows a young entrepreneur as she launches a crowdfunding campaign to expand her already-established craft ice cream company. The story reveals the several steps taken from the planning phase through execution of the online campaign. This case provides an opportunity for students to learn about the benefits and drawbacks of crowdfunding, both as a form of marketing a business as well as garnering capital for expansion of a small busin...Starting at €8.20
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Jennifer Parks at PillarPoint Home Loans: Developing a New-Growth Initiative
Liedtka, Jeanne M.; Glinska, GosiaCase DARDEN-ENT-0102-EEntrepreneurshipJennifer Parks, a newly appointed business development officer at PillarPoint Home Loans, is given a mandate to identify and develop a new-growth initiative for her company, a small mortgage division of one of the largest U.S. credit card issuers. The company has more than 60 million accounts worldwide and a reputation as a leader in direct marketing and online services. After studying the industry, Parks identifies what she believes is a high-po...Starting at €8.20
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Finding the Right Path
Capron, Laurence; Mitchell, WillArticle HBS-R1007J-EStrategyExecuting a new strategy nearly always requires new resources and capabilities-and most firms seek them out the wrong way. In a 10-year study of 162 telecom companies, the authors found that organizations deploying all the methods available to them outperform those that stick with a narrow approach. Yet most firms doggedly pursue one chief method, whether it's developing what they've already got internally, entering into contracts with providers,...Starting at €8.20
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Introduction: Two Funerals and a Wedding--Why Growth Efforts Fail, and How to Do Them Right
Capron, Laurence; Mitchell, WillBook Chapter HBS-9496BC-EThe introduction to "Build, Borrow, or Buy: Solving the Growth Dilemma" explains that firms' growth efforts often fail because their leaders make the wrong choices about how to obtain the necessary new resources. It presents the build-borrow-buy "resource pathways framework" as a solution and includes a glossary of key terms used throughout the book. *About the book:* How should you grow your organization? It's one of the most challenging questio...Starting at €8.20
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When to Build: Internal Development Versus External Sourcing--Obtaining Targeted Resources for Business Growth
Capron, Laurence; Mitchell, WillBook Chapter HBS-9498BC-EChapter 2 of "Build, Borrow, or Buy: Solving the Growth Dilemma" helps you choose whether to develop new resources internally, within your own organization, or obtain them externally. The chapter includes an assessment that will help you determine how relevant your present internal resources are to the capability your company needs to build, and whether your choice of a pathway is consistent with the nature of these present resources. *About the ...Starting at €8.20
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Realigning Your Resource Portfolio: Staying Competitive with the Resource Pathways Framework
Capron, Laurence; Mitchell, WillBook Chapter HBS-9506BC-EChapter 6 of "Build, Borrow, or Buy: Solving the Growth Dilemma" shows you how to use the "resource pathways framework" to continuously realign your organization's portfolio, shifting some resources into more value-creating activities, revitalizing others by combining them with new resources, and completely divesting those that no longer add value. Using the framework as an ongoing portfolio management activity can help keep your firm focused and...Starting at €8.20
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When to Buy: Acquisition Versus Alternatives--Obtaining Targeted Resources for Business Growth
Capron, Laurence; Mitchell, WillBook Chapter HBS-9505BC-EChapter 5 of "Build, Borrow, or Buy: Solving the Growth Dilemma" helps you determine if a full-scale acquisition is an appropriate way to obtain new resources for your organization. The chapter includes an example from Johnson & Johnson that shows how acquisitions can be successfully integrated with internal development. It concludes with an assessment tool that guides you through key questions about governance and integration of the target firm-...Starting at €8.20