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Netflix, Inc., 2007
Pfeifer, Phillip E.; Conroy, Robert M.Case DARDEN-F-1592-EFinanceThe protagonist in this case is an analyst attempting to value Netflix, Inc., and check whether her recent buy recommendation at a price of $20.00 per share was still valid. Recent bad news had caused the price to drop and she needed to do her best to figure out what was the future for Netflix, and was it undervalued at $17 per share? Intended for MBA students, this case contains her discounted cash flow valuation and a set of assumptions (revenu...Starting at €8.20
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Valuation of Netflix, Inc.
Pfeifer, Phillip E.; Conroy, Robert M.Case DARDEN-F-1610-EFinanceIntended for MBAs, this case concerns the valuation of Netflix, Inc., which was the largest U.S. online movie rental subscription service in early 2009. After reviewing Netflix's historical financial and customer relationship performance, this case presents three approaches for valuing the firm in early 2009. The first is a company-level discounted cash flow analysis based on pro forma projections of revenues, earnings, and cash flow. The second ...Starting at €8.20
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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedBook Chapter HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Starting at €8.20
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Cypress Semiconductor: 1.25% Convertible Notes
Conroy, Robert M.Case DARDEN-F-1532-EFinanceThe treasury department staff at Cypress Semiconductor Corporation (Cypress) had just received the final draft of the proposal for the pending $600 million convertible bond issue. This would be the latest in a series of convertible bond issuances by Cypress. But this time the situation was quite different. The last offerings were in 2000 when Cypress’s stock price was trading in the $40 to $50 range for the year and had, in fact, hit a high of $5...Starting at €8.20
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Delivering Groundswell Customer Service: Using Social Technologies to Harness the Marketing Power of Your Frontline Employees
Bernoff, Josh; Schadler, TedBook Chapter HBS-7026BC-EBecause customers talk, customer service is marketing. Even one negative customer experience, broadcast on Twitter, retweeted, commented on, and forwarded to countless other customers or potential customers, can destroy your company's reputation. According to authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler, this means employees must treat each customer as a potential influencer, reaching out though channels like Twitter, Facebook,...Starting at €8.20
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Do-It-Yourself Technology Fuels the HERO Compact: How Employees, Management, and IT Can Collaborate on Technology-Based Innovations
Bernoff, Josh; Schadler, TedBook Chapter HBS-7042BC-EIn a business powered by HEROes-Highly Empowered and Resourceful Operatives- employees are a continuous force for innovation in service of customers. But it takes three groups working together to make this customer-focused innovation possible and safe: IT, management, and the HEROes themselves. HEROes must understand what customers need, but live within your company's rules. Managers must make customer-focused innovation a priority. And your comp...Starting at €8.20
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Empowered
Bernoff, Josh; Schadler, TedArticle HBS-R1007H-ELeadership and People ManagementAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Starting at €8.20
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Helping HEROes Collaborate: Fostering Employee-Driven Innovation with Information-Sharing Technology
Bernoff, Josh; Schadler, TedBook Chapter HBS-7043BC-EIn a company that systematically encourages employee HEROes-Highly Empowered and Resourceful Operatives-collaboration is essential; HEROes need to work together. People use information-sharing software and social collaboration systems to find other people or key information, and each leads to the other. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler examine these two key sides of collaboration: people and informa...Starting at €8.20
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Helping HEROes Innovate: How Your Company Can Surface Ideas and Encourage Employee-Driven Innovation
Bernoff, Josh; Schadler, TedBook Chapter HBS-7037BC-EInnovation in a business powered by employee HEROes-Highly Empowered and Resourceful Operatives-is about speed, collaboration, and systems for capturing the best ideas. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler explain how these three elements enable employee HEROes to find the others who can help them get things started quickly. Speed, collaboration, and idea-capturing systems contribute to both minor, "sus...Starting at €8.20
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The Social Technographics Profile: Applying Social Media Demographics to Your Business Strategy
Li, Charlene; Bernoff, JoshBook Chapter HBS-8340BC-EThe world is not completely flat: people in India don't use the same social networks as people in Germany. And people in Germany don't use the same social networks as people in the United States. But the fundamental emotions that drive people to the groundswell-the desire to connect, to create, to express opinions, and to help each other-are universal. To truly understand how social media users operate-and affect businesses-you need to dissect an...Starting at €8.20