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BikeCo and EngInc: Endless Possibilities (Handout A) - Teaching Note
Vanessa C. Hasse; Maclaren ForrestTeaching Note IVEY-W36164-EStrategyTeaching note for product W36163.Starting at €0.00
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GetYourGuide: Managing a Sudden Shock to Business Growth - Teaching Note
Sabrina Goestl; Vanessa C. HasseTeaching Note IVEY-W32661-EEntrepreneurship, Leadership and People ManagementTeaching note for product W32660.Starting at €0.00
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BikeCo and EngInc: Endless Possibilities (Handout A)
Vanessa C. Hasse; Maclaren ForrestExercise IVEY-W36163-EStrategyThis experiential exercise is designed to teach students how joint ventures can entail inherent tensions that resemble a real-world prisoner’s dilemma. In the context of a (hypothetical) international collaboration in the global bicycle industry, students are put in the position of the parent firms’ decision-makers and must decide between accessing the other’s knowledge versus wanting to acquire (i.e., own) it. Students are thereby incentivized t...Starting at €8.20
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GetYourGuide: Managing a Sudden Shock to Business Growth
Sabrina Goestl; Vanessa C. HasseCase IVEY-W32660-EEntrepreneurship, Leadership and People ManagementIn March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior to the drop, the company had been thriving, grown from a simple idea thought up by a group of friends in a student dormitory into a market-leading company in the travel experience industry with a valuation of over US$1 billion (a “unicorn” start-up) and more than 600 employees across fifteen global ...Starting at €8.20