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Vitamax Technologies
Guiu E.; Bertini, Marco; Nueno, José LuisCase M-1139Information Technologies, MarketingCon la variación de su entorno competitivo, la empresa Vitamax ve amenazada su saludable posición en el mercado. Se analizan distintos aspectos de la empresa Vitamax Technologies: el incremento en el precio inicial de sus acciones al salir a bolsa; la amenaza de desintermediación; la baja conversión que tienen de suscriptores a clientes activos; y en general, la evolución de su modelo de negocios (buscan disminuir ventas de intermediación pura e ...Starting at €8.20
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Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy
Nueno, José Luis; Clemares, FuencislaCase M-1360-EInformation Technologies, Innovation and Change, MarketingBUFF® made a wide variety of products for use in medium- and high-intensity sports and hiking, and even as fashion accessories for the urban environment. Innovation and design were key to the success of its products. BUFF® therefore devoted a significant part of its resources to developing new technologies, including a heat-bonding technique for producing extra-flat seams that eliminated any possibility of chafing, and a laser-cutting technique f...Starting at €8.20
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Dominion Resources: Cove Point
Eades, Kenneth M.; Maiden, Stephen E.Case DARDEN-F-1740-EFinanceThe treasurer for Dominion Resources Inc. (Dominion), a major U.S. diversified producer and distributor of energy, was heading to meet with the company’s investment bankers to discuss the impact of a large project upon Dominion’s financing strategy for the next five years. The Cove Point liquefied natural gas (LNG) project would require $3.6 billion to build and represented one of the largest single capital investments in the company’s 100-plus y...Starting at €8.20
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Cafés Ferrachat
Agustín, Antonio; Farrero, E.; Nueno, José LuisCase M-993-EMarketingStarting at €8.20
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Henkel Ibérica: The Relaunching of Conejo Vajillas
Carrasco, M.; Farrero, E.; Nueno, José LuisCase M-908-EMarketingIn October 1985, S.A. Casamitjana Mensa (leader on the Spanish bleach market) was acquired by the Henkel Ibérica, S.A. Group (one of the biggest manufacturers of chemical products, adhesives, hygiene products, cosmetics, etc.). The takeover caused the new company problems managing marketing and sales. The problem was integrating Casamitjana's brands, sales force, distribution management and manufacturing operations into Henkel's company structure...Starting at €8.20
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Black Coffee and Black Cards (A) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1882TN-EFinanceTeaching note for product F-1882TNStarting at €0.00
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Choosing a Bank Account - Teaching Note
Eades, Kenneth M.; Maiden, Stephen E.; Fairchild, Gregory B.Teaching Note DARDEN-F-1893TN-EFinanceTeaching note for product F-1893Starting at €0.00
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Choosing a Bank Account
Eades, Kenneth M.; Maiden, Stephen E.; Fairchild, Gregory B.Case DARDEN-F-1893-EFinanceThis case simulates the decision of choosing a bank account through the eyes of a new couple on the verge of getting married. Bill Donlon has no prior experience in banking, choosing instead to accumulate his savings in cash. Donlon’s fiancée, Melissa Ivy, had a bank account in college, but rarely used it other than to withdraw funds occasionally. After their marriage, the couple will move from Norfolk, Virginia, to Roanoke, Virginia, to start ne...Starting at €8.20
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Black Coffee and Black Cards (B) - Teaching Note
Fairchild, Gregory B.; Maiden, Stephen E.; Eades, Kenneth M.Teaching Note DARDEN-F-1883TN-EFinanceTeaching note for product F-1883TNStarting at €0.00
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Eagel, S.A.: La búsqueda del valor añadido
Miranda, E.; Nueno, José Luis; Vila, VictorianoCase M-903MarketingEn el verano de 1992, José Mª Julià, director general de Eagle, un VAR de Hewlett Packard, se plantea qué medidas adoptar para responder a la cada vez acuciante redistribución del valor añadido por parte de ese fabricante de ordenadores.Starting at €8.20