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Making Room for the Baby Boom: Senior Living, Teaching Note
Wu, Charles F; Eppler, BenTeaching Note HBS-215029-EFinanceTeaching note for case 215003.Starting at €0.00
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Rick's Dilemma
Segel, Arthur I; Wu, Charles F; Eppler, Ben; Yog, SidCase HBS-215006-EFinanceIn 2014, Rick is serving as a trustee for a large family trust whose principle asset is a plot of prime real estate in the Upper East Side of Manhattan. The land is currently subject to a ground lease which pays $4.6 million annually, with resets every 20 years at 4.5% of the appraised value of the land. The next reset is in 2022, and in the meantime Rick must make a decision on whether it might be better for the trust's beneficiaries to sell the...Starting at €8.20
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El dilema de Rick
Segel, Arthur I; Wu, Charles F; Eppler, Ben; Yog, SidCase HBS-215S09FinanceEn 2014, Rick es que actúa como un depositario de una gran confianza de la familia cuyo principal activo es una parcela de bienes raíces de primera en el Upper East Side de Manhattan. La tierra es actualmente objeto de un contrato de arrendamiento de tierra que paga $ 4.6 millones de dólares anuales, con restablece cada 20 años en el 4,5% del valor de tasación de la tierra. El siguiente restablecimiento es en el año 2022, y mientras tanto Rick de...Starting at €8.20
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00
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Marketing Plan Development
Spekman, Robert E.Technical Note DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Starting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20
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ExAblate Neuro - Teaching Note
Spekman, Robert E.; Thames, MatthewTeaching Note DARDEN-M-0888TN-EMarketingTeaching note for product M-0888Starting at €0.00
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The United Drug Packaging Division - Teaching Note
Spekman, Robert E.; O'Sullivan, RobertTeaching Note DARDEN-M-0840TN-EMarketingTeaching note for product M-0840Starting at €0.00