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Tiempos de producción e inventarios de lotes
Ribera, Jaume; Riverola, JosepTechnical Note PN-321Service and Operations ManagementEsta nota utiliza las curvas de input/output para analizar la creación de inventario en un proceso de fabricación multinivel. Describe el efecto de los distintos tamaños de lote en el tiempo de producción del proceso. (Also available in English).Starting at €8.20
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Calidad: Definición e instrumentos básicos de mejora, La
Ribera, JaumeTechnical Note PN-393Service and Operations ManagementLa nota repasa los conceptos de definición de calidad, el papel de las certificaciones, los instrumentos básicos de mejora y la definición de proyectos de mejora de calidad.Starting at €8.20
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La red de albergues de juventud
Ribera, Jaume; Xalabarder E.Case DG-1110StrategyLa red de albergues de juventud perdía cerca de 500 millones de pesetas. A raíz de estas pérdidas, el Secretario General de Juventud se plantea diferentes alternativas para solucionarlo. El caso presenta cuatro alternativas posibles con sus ventajas e inconvenientes. (Disponible en catalán).Starting at €8.20
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00
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Marketing Plan Development
Spekman, Robert E.Technical Note DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Starting at €8.20
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The Mexican Social Security Institute - Towards deconcentration of health service providers
Jané E.; Ribera, JaumeCase P-1044-EService and Operations ManagementThree years ago, the Mexican Social Security Institute (IMSS), a highly centralized and hierarchical organization, started to devolve powers to its service units, grouped in decentrally managed medical areas (AMGDs). It was a slow process until a project was set up to create the necessary tools to administer the new decentralized system. Dr. Martín is the head of one of the new medical areas. He and his bosses have made the necessary changes to ...Starting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20
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ExAblate Neuro - Teaching Note
Spekman, Robert E.; Thames, MatthewTeaching Note DARDEN-M-0888TN-EMarketingTeaching note for product M-0888Starting at €0.00