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Laia Bertran (E): En Chicago: y yo qué hago
Bertran, Laia; Las Heras, Mireia; Chinchilla, NuriaCase DPO-402Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl caso E presenta la situación de Laia en 2016, tras pasar casi un año en Estados Unidos, donde no ha estado trabajando, sino ayudando a Jordi y a toda la familia a aclimatarse a su nuevo destino. El caso finaliza con una serie de preguntas que Laia se plantea con respecto a su vida profesional.Starting at €5.74
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Laia Bertran (E): In Chicago: So, What Do I Do
Bertran, Laia; Las Heras, Mireia; Chinchilla, NuriaCase DPO-402-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementCase E presents Laia's situation in 2016. At this point, she has spent almost a year in the United States, where, rather than working, her role has been to help Jordi and the rest of the family settle into their new life. The case ends with a series of questions Laia is asking herself about her professional future.Starting at €5.74
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Olivia Baker Got an E-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-251-EEntrepreneurship, Leadership and People ManagementOlivia continues with her expansion plans, but she gives little regard to one of the members of her team, George Foster, who helped her at the beginning. Olivia has personalized her business too much, to the extent that she does not delegate and has all of the power, with the consequences this entails. She does not share responsibility with the rest of the team.Starting at €8.20
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El propósito de Makonsa (E)
Almandoz, John; Cardona Soriano, Pablo; Chinchilla, Nuria; Rey, CarlosCase DPO-772Leadership and People ManagementEste ejercicio sirve para aprender a utilizar la dirección por objetivos y misiones como metodología de implantación de la misión en la empresa. Los participantes se dividen en cuatro equipos, que representan cuatro departamentos básicos de la empresa. Cada equipo tiene que desarrollar las misiones participadas, los indicadores y los objetivos para contribuir a la misión de la empresa. Este caso está basado en "La misión de Makonsa (B)" , DPO-429...Starting at €5.74
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Olivia Baker recibe un e-mail
Ruizalba, José Luis; Las Heras, Mireia; Chinchilla, NuriaCase DPO-251Entrepreneurship, Leadership and People ManagementOlivia sigue con sus planes de expansión, pero sin tener demasiado en cuenta a uno de los miembros de su equipo, George Foster, que fue el que la ayudó en sus inicios. Olivia ha personalizado demasiado su empresa, de forma que no delega y concentra en ella todo el poder, con las debidas consecuencias y sin dar protagonismo al resto del equipo.Starting at €8.20
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00
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Marketing Plan Development
Spekman, Robert E.Technical Note DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Starting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20