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Las relaciones laborales en España
Gómez, Sandalio; Calle, Ana de laTechnical Note DPN-32Leadership and People ManagementSe analizan las principales variables que condicionan el marco de relaciones laborales en España. Después de presentar un resumen del entorno económico, político y social español desde la transición, se centra en los siguientes aspectos: 1) Marco de relaciones laborales: representación de los trabajadores, conflictos colectivos y huelga y extinción de los contratos de trabajo. 2)La realidad sindical y empresarial en la que se presentan las distin...Starting at €8.20
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Bayer: Service Center Project (A)
Torrent R.; Gómez, SandalioCase DPO-32-ELeadership and People ManagementIn 2000, the Bayer Group defined a worldwide business strategy within which it proposed an organizational approach based on multi-country business lines, with a number of service centers. This case shows how, in 2001, the management board planned the design and implementation of the Accounting and Finance Service Center, to be located in Barcelona, to serve all the group's companies across Europe except those in Germany. The informal negative rea...Starting at €8.20
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Bayer: Proyecto de Service Center (A)
Torrent R.; Gómez, SandalioCase DPO-32Leadership and People ManagementEl grupo Bayer definió en el año 2000 una estrategia empresarial a nivel mundial y dentro de ella planteó una concepción organizativa basada en líneas de negocios multipaíses y de distintos centros de servicios. El caso presenta cómo el cuadro de directivos se planteó en el 2001 el diseño y la implantación del Service Center de Contabilidad y Finanzas (situado en Barcelona) para atender a las empresas de toda Europa, excepto Alemania. Las reaccio...Starting at €8.20
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00
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Marketing Plan Development
Spekman, Robert E.Technical Note DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Starting at €8.20
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Multiasistencia: Human Resources - Teaching Note
Molero E.; Gómez, SandalioTeaching Note DPT-5-ELeadership and People ManagementStarting at €0.00
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Multiasistencia: Human Resources
Molero E.; Gómez, SandalioCase DP-111-ELeadership and People ManagementStarting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20