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Valencia: Una estrategia basada en eventos deportivos
Bofarull, Cristina; Gracia, Ignacio; Gómez, SandalioCase SM-1540Innovation and Change, Leadership and People ManagementCualquiera que hubiese estado en Valencia hace 15 años y volviera a visitarla ahora, no la reconocería. El cambio obrado en la ciudad de Valencia en particular, y en toda la Comunidad Valenciana en general, ha hecho que sea una ciudad irreconocible. De una ciudad que vivía de espaldas al mar, puramente industrial y sin apenas relieve internacional ha pasado a ser la ciudad europea que más ha crecido en los últimos quince años gracias al sector se...Starting at €8.20
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00
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Marketing Plan Development
Spekman, Robert E.Technical Note DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Starting at €8.20
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Multiasistencia: Human Resources - Teaching Note
Molero E.; Gómez, SandalioTeaching Note DPT-5-ELeadership and People ManagementStarting at €0.00
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Multiasistencia: Human Resources
Molero E.; Gómez, SandalioCase DP-111-ELeadership and People ManagementStarting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20
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ExAblate Neuro - Teaching Note
Spekman, Robert E.; Thames, MatthewTeaching Note DARDEN-M-0888TN-EMarketingTeaching note for product M-0888Starting at €0.00
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The United Drug Packaging Division - Teaching Note
Spekman, Robert E.; O'Sullivan, RobertTeaching Note DARDEN-M-0840TN-EMarketingTeaching note for product M-0840Starting at €0.00