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Acenor: The Vitoria-Gasteiz Factory (E)
Rodríguez Porras, José MaríaCase FH-481-ELeadership and People ManagementStarting at €5.74
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Acenor: Planta de Vitoria-Gasteiz (E)
Rodríguez Porras, José MaríaCase FH-481Leadership and People ManagementDescribe la serie de acontecimientos que se produjeron en esta factoría en 1992, y los interrogantes que se plantea su anterior director, que ha pasado a ocupar el cargo de director de formación del «holding». (Es continuación de la serie de casos del mismo título.)Starting at €5.74
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Acenor: The Vitoria-Gasteiz Factory (A, B, C, D & E) - Teaching Note
Rodríguez Porras, José MaríaTeaching Note FHT-30-ELeadership and People ManagementStarting at €0.00
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El facilitador en los grupos de mejora: Perfil, funciones e intervenciones
Rodríguez Porras, José MaríaTechnical Note FHN-311Leadership and People ManagementBreve descripción del perfil, de las funciones y de las intervenciónes más típicas de un facilitador en un grupo de mejora.Starting at €8.20
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Acenor: Planta de Vitoria-Gasteiz (A, B, C, D y E) - Nota del Instructor
Rodríguez Porras, José MaríaTeaching Note FHT-30Leadership and People Management(Véase casos FH-355, FH-384, FH-385, FH-449 y FH-481)Starting at €0.00
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Sullair: Redefining Its Channel of Distribution - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0772TN-EMarketingTeaching note for product M-0772Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers? - Teaching Note
Spekman, Robert E.Teaching Note DARDEN-M-0780TN-EMarketingTeaching note for product M-0780Starting at €0.00
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Marketing Plan Development
Spekman, Robert E.Technical Note DARDEN-M-0848-EMarketingThis note describes in detail the components of a marketing plan and the process by which data are collected and the plan is developed. Its objective is to develop a sense of purpose and discipline in how one goes about the marketing plan development process and to assist in the gathering of data that will become part of the written plan.Starting at €8.20
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Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
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Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20