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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20
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A Pig in a Poke? Shuanghui’s Acquisition of Smithfield
Chen, Ming-Jer; Chan, Yi Ping; Craddock, JennyCase DARDEN-S-0330-EStrategyThis case stars Long Wan, chairman and CEO of Shuanghui International (Shuanghui), as he works through the postmerger integration of the newly acquired US-based Smithfield Foods (Smithfield). Wan must address many potential hurdles as he sought to integrate two very different companies, on two different continents, separated by a world of cultural and political differences. With its headquarters in rural Virginia and its folksy southern American ...Starting at €8.20
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The Power of One: The Strategy Diamond Framework
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0237-EStrategyThe diamond framework can be used to develop strategies in multibusiness enterprises at all organizational levels and across markets or products. This note demonstrates how the framework yields insights that managers and executives need in order to make critical strategic decisions. The power of a single integrated approach lies in its transformative ability to unite a firm with one template based on a common language and shared lexicon.Starting at €8.20
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US–China Tensions in Class (C): Managing International Diversity in Turbulent Times
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0334-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
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Us versus Them: Bridging the Fault Line between Salaried and Hourly Employees
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0382-EStrategyBlake Cody is a consultant who has been brought in to optimize and increase efficiency at a manufacturing plant mired in a market slump. He identifies divisions between two groups of employees—salaried (permanent) and hourly (temporary)—as a central challenge. Are misaligned values, incentives, and work practices at the root of the problem? Resolving the tensions could lead to significant improvements for the plant and the firm, but the divisions...Starting at €8.20
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Expanding the MBA Experience: The Student Case Writer Perspective
Chen, Ming-Jer; Fairfax, Lydia; Whittle, Mary SummersTechnical Note DARDEN-S-0358-EStrategyAt many leading business schools, cases are written only by professors or professional case writers. At the Darden School of Business, however, MBA students may also write cases. Case writing helps students to gain tangible business writing and communication skills, to sharpen their business acumen, to understand better the key concepts learned in the classroom, and to prepare for the practical rigors of the workplace. This technical note explo...Starting at €8.20
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Embraer: Shaking Up the Aircraft Manufacturing Market
Chen, Ming-Jer; Zimath, Alexandre; Maat, Andrea; Lopes, Fabiano; Reynolds, William; Silva, Nivaldo; Vaughters, Charles; Watt, AaronCase DARDEN-S-0135-EStrategyThe CEO of Embraer, reflects on his company’s dramatic ascent to its position as the world’s leading regional aircraft manufacturer. Since becoming a private company, Embraer had successfully introduced seven commercial aircraft models to the market, including its latest, the 118-seat EMBRAER 195. Now, he is concerned because Embraer does not know what to expect from Bombardier, Boeing, and Airbus regarding their competitive response to his compa...Starting at €8.20
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Wingtech Acquires Nexperia: Will the New Company Fly?
Chen, Ming-Jer; Chan, Yi Ping; Whittle, Mary SummersCase DARDEN-S-0329-EStrategyEarly in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s top manufacturers of mobile phones and intelligent devices. But Wingtech didn’t manufacture its products’ key component: microchips. Most of the chips it used were purchased from American and European manufacturers. Faced with growing anti-China sent...Starting at €8.20
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Culture Clash: Abdullah Al-Multaq's Return to the Middle East
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0384-EStrategyAbdullah “Abe” Al-Multaq works in the acquisitions team of a large and ambitious US tech company. As his team undertakes due diligence at a target company he had identified in Saudi Arabia, cultural differences between representatives of the two firms flare up, chilling relations between the groups. Being from Saudi Arabia originally and brought up in an Islamic home, Abe feels responsible to act as a cultural mediator. Will he be able to bridge ...Starting at €8.20
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Changing of the Guard: Colleen Burton’s Swiss Conundrum
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0383-EStrategyColleen Burton has taken over the account of a Swiss client for her New York–based financial-services company. Landing the account, after a long courtship, had been a coup for her midmarket firm. The investor, however, has expressed his disapproval and unease with his new manager, and Burton’s best efforts have failed to win him over. On a trip to Switzerland, she learns of a personal conflict of interest involving one of the client’s outside fun...Starting at €8.20