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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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Culture Clash: Abdullah Al-Multaq's Return to the Middle East
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0384-EStrategyAbdullah “Abe” Al-Multaq works in the acquisitions team of a large and ambitious US tech company. As his team undertakes due diligence at a target company he had identified in Saudi Arabia, cultural differences between representatives of the two firms flare up, chilling relations between the groups. Being from Saudi Arabia originally and brought up in an Islamic home, Abe feels responsible to act as a cultural mediator. Will he be able to bridge ...Starting at €8.20
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Hilton China
Chen, Ming-Jer; Yemen, GerryCase DARDEN-S-0324-EStrategyHow do brands travel? As firms expand globally, they must manage how their products and services are perceived across borders, peoples, and cultures. This can be thorny when what a firm offers has no immediate interpretation by an international audience, like selling ice cream to a nation that consumes little dairy. It can be even worse when a company’s key products are likely to elicit negative reactions in their new market, like McDonald’s hamb...Starting at €8.20
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Strictly Business: Janice Greer’s Leadership Challenge in Japan
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0385-EStrategyJanice Greer works for NVX Pharmaceuticals, a US firm with increasing global operations. Not long after Greer’s promotion to country head for Japan, their boss suggests that widespread layoffs will be needed to help bring performance of the international units in line with domestic operations. Cultural differences between US and Japanese work practices and traditions complicate the decisions Greer faces in dealing with members of their team. How ...Starting at €8.20
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Are You Ready? Devising a Personal Strategy for Life After Business School
Chen, Ming-Jer; Rochanakit, ChawitTechnical Note DARDEN-S-0342-EStrategyThis note offers a set of strategic questions to help you formulate an effective personal plan that can be especially useful for your first years after business school. It draws on theories and principles of management strategy as well as wisdom from top business thinkers, leaders, and Darden MBA alumni.Starting at €8.20
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The Power of One: The Strategy Diamond Framework
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0237-EStrategyThe diamond framework can be used to develop strategies in multibusiness enterprises at all organizational levels and across markets or products. This note demonstrates how the framework yields insights that managers and executives need in order to make critical strategic decisions. The power of a single integrated approach lies in its transformative ability to unite a firm with one template based on a common language and shared lexicon.Starting at €8.20
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Integrative Analysis of Competitive Dynamics and Multipoint Competition: The Case of "Cat Fight in the Pet Food Industry"
Chen, Ming-Jer; Hovick, MichaelTechnical Note DARDEN-S-0337-EStrategyThis technical note aims to guide discussion on three strategic moves that are designed for multipoint competition: thrust, feint, and gambit. It will examine how these moves might be applied for multipoint competition within the pet food industry. In the 1980s, pet food companies competed across many different subsegments of cat and dog food, requiring complex and creative multipoint competition strategies to win market shares.Starting at €8.20
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Expanding the MBA Experience: The Student Case Writer Perspective
Chen, Ming-Jer; Fairfax, Lydia; Whittle, Mary SummersTechnical Note DARDEN-S-0358-EStrategyAt many leading business schools, cases are written only by professors or professional case writers. At the Darden School of Business, however, MBA students may also write cases. Case writing helps students to gain tangible business writing and communication skills, to sharpen their business acumen, to understand better the key concepts learned in the classroom, and to prepare for the practical rigors of the workplace. This technical note explo...Starting at €8.20
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The Power of One
Chen, Ming-Jer; Tucker, CharlesTechnical Note DARDEN-S-0204-EStrategyEach of us possesses an inner force that enables us to be optimally effective in all aspects of life. The power of one is much more than an abstraction that animates our actions. It has practical applications for day-to-day life, from school to work, and throughout our personal lives. The power of one provides a way to converse with ourselves, to crystallize what is important, thereby enabling us to make coherent decisions. And because it emanate...Starting at €8.20
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Paul Waddle's Crash Course in Nigerian Business
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0387-EStrategyPaul Waddle works for Tripod Capital (Tripod), a venture fund focused on investing globally in fintech start-ups. Ambitious and a self-starter, Waddle is in pursuit of fast-growing the Nigerian payments platform DigitApt. As he enters the final stages of closing a deal, he is confronted with cultural differences between US and Nigerian work practices and traditions. Understanding and appropriately integrating these differences could be the key to...Starting at €8.20