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LEGO Bricks: Fit for the Big Screen
Chen, Ming-Jer; Craddock, JennyCase DARDEN-S-0296-EStrategyFor years Danish toymaker LEGO had turned down multiple attempts from directors and producers to make a LEGO movie. Now the CEO of the Danish toymaker has gotten a movie pitch from Warner Brothers. The entire LEGO brand is at risk if the movie is poorly eStarting at €8.20
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"Why Should I Care?"
Chen, Ming-Jer; Tucker, CharlesCase DARDEN-S-0301-EStrategyA scholar in the area of organizational behavior has just learned that her paper on gender diversity has been accepted by a top management journal. She is looking forward to today’s class because her new paper, which she had assigned as reading for class, could serve as a test run to discovering what kind of response her research would elicit from practical-minded business students. But instead she must make a case for the relevance of research i...Starting at €8.20
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoTeaching Note DARDEN-S-0308TN-EStrategyTeaching note for product S-0308Starting at €0.00
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Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidTechnical Note DARDEN-S-0306-EStrategyThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Starting at €8.20
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Strictly Business: Janice Greer’s Leadership Challenge in Japan
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0385-EStrategyJanice Greer works for NVX Pharmaceuticals, a US firm with increasing global operations. Not long after Greer’s promotion to country head for Japan, their boss suggests that widespread layoffs will be needed to help bring performance of the international units in line with domestic operations. Cultural differences between US and Japanese work practices and traditions complicate the decisions Greer faces in dealing with members of their team. How ...Starting at €8.20
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Smithfield Foods: Activists and Acquisitions
Chen, Ming-Jer; Jia, Ruo; Yemen, GerryCase DARDEN-S-0308-EStrategyThis research-based case uses the circumstances surrounding Virginia-based Smithfield Foods’ (Smithfield’s) buyout offers from multiple foreign firms to examine the political and cultural constraints of a regionally rooted global firm in pursuing its strategic objectives. Smithfield’s senior leadership receives offers from three firms, ShuangHui International (ShuangHui), JBS S.A. (JBS), and Charoen Pokphand Foods (CPF), based in China, Brazil, a...Starting at €8.20
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Paul Waddle's Crash Course in Nigerian Business - Teaching note
Chen, Ming-Jer; Dalmia, PranavTeaching Note DARDEN-S-0387TN-EStrategyTeaching note for product S-0387Starting at €0.00
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Different Strokes: New York City’s Not-So-Warm Welcome
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0386-EStrategyMei-Ling Liu has come a long way from her humble beginnings in a small town on the coast of Taiwan. She is in New York City to interview for an assistant professor position at Columbia University’s business school. After completing undergraduate studies in Taipei—and following much soul-searching—she had departed for the United States to earn her PhD. Now, six years later and against long odds, she is a step away from a faculty position at the pr...Starting at €8.20
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CEMEX in Egypt: Global Best Practices, or Country-Specific Acumen?
Chen, Ming-Jer; Goldberg, Rebecca; Llontop, Kathleen; Llontop, JoséCase DARDEN-S-0397-EStrategyRising executive Samantha Park is enrolled in an executive development program meant to prepare her for a new overseas leadership role. In a class on "global best practices," Park listens attentively as seasoned international businessman José Llontop describes his experience spearheading global construction-materials company CEMEX's move into the newly denationalized Egyptian cement market of the early 2000s. Llontop describes the many challenges...Starting at €8.20
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Ambiculture: Seeking the Multicultural Middle -Teaching Note
Chen, Ming-Jer; Rochanakit, Chawit; Jia, Ruo; Yemen, GerryTeaching Note DARDEN-S-0266TN-EStrategyTeaching note for product S-0266Starting at €0.00