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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Teaching Note DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.Technical Note DARDEN-M-1045-EMarketingA key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts...Starting at €8.20
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Chuck's Wagon Inc., Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812059-EEntrepreneurshipTeaching Note for 805100.Starting at €0.00
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Parmalat Uruguay (A) & (B), Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812083-EEntrepreneurshipTeaching Note for 807103.Starting at €0.00
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Irving Tanning, Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812053-EEntrepreneurshipTeaching Note for 804082.Starting at €0.00
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Newport Creamery (A) & (B), Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812054-ETeaching Note for 803130.Starting at €0.00
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Judy Leleck at Broad Acres (A) & (B), Teaching Note
Marshall, Paul W.; Sharpe, James M.Teaching Note HBS-812058-ETeaching Note for 810042.Starting at €0.00