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Progressive Insurance: Making Pay As You Drive a Snap for Consumers - Teaching Note
Farris, Paul W.; Steenburgh, Thomas J.; Maiden, Stephen E.Teaching Note DARDEN-M-0873TN-EMarketingTeaching note for product M-0873Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Whitler, Kimberly; Hagerty, Serena; Zhang, Zhihao; Maiden, Stephen E.Technical Note DARDEN-M-1045-EMarketingA key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-level negotiations and company-level pricing decisions, highlighting its importance to marketing. Challenges in applying ZOPA are discussed, as well as its role in value creation and exchange. Students are encouraged to consider the real-world impacts...Starting at €8.20
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A Note on Trust
Sharpe, James M.Case HBS-813058-ELeadership and People ManagementThe effective manager and leader understands and appreciates trust at both the personal and the organizational levels. Most managers focus more on being trusted than on trusting. The best way to be trusted is to be worthy of trust-to be trustworthy.Starting at €8.20
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Paul Thomson: Walker Insurance, Teaching Note
Sharpe, James M.Teaching Note HBS-813118-EEntrepreneurshipAfter a year of searching, Paul Thomson has attained his goal of owning his own business. Walker, the prior owner, has facilitated transition but remains involved in the company, and employees are looking to Thomson for leadership. He takes immediate steps to build morale, replace poor performers in the "producer" sales force, and cut wages and expenses. During a post-closing audit, Thomson discovers a $600k problem that wipes out his contingency...Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038-EMarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Lyric Dinner Theater (A) & (B), Teaching Note
Sharpe, James M.; Fisher, NoahTeaching Note HBS-813088-EEntrepreneurshipThis teaching note is associated with HBS cases 813-043 and 813-044.Starting at €0.00
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Bonne Chance, Teaching Note
Sharpe, James M.; Cornell, IanTeaching Note HBS-813075-EEntrepreneurshipTeaching Note for 813049.Starting at €0.00
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Eric Weston, Teaching Note
Sharpe, James M.; Fisher, NoahTeaching Note HBS-813089-EFinanceTeaching Note for 813045.Starting at €0.00