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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Making Lemonade in Chicago's Troubled Neighborhoods, Teaching Plan
Retsinas, Nicolas P.; Strope, LisaTeaching Note HBS-213021-EFinanceTeaching Plan for 212042Starting at €0.00
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Capital Field: A Room with a View, Teaching Note
Retsinas, Nicolas P.; Wyatt, Joshua; James, Griffin H.Teaching Note HBS-210084-EFinanceTeaching Note for [207091].Starting at €0.00
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One South Technology Park: Investing in Emerging Markets (A) & (B), Teaching Note
Retsinas, Nicolas P.; James, Griffin H.Teaching Note HBS-212106-EFinanceTeaching Note for 210024 and 210027.Starting at €0.00
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Making Lemonade in Chicago's Troubled Neighborhoods
Retsinas, Nicolas P.; Lamas, Jazzmin; Strope, LisaCase HBS-212042-EFinanceThis case focuses on the complexities of building a real estate portfolio in two low-income neighborhoods of Chicago, Roseland and Englewood, during the foreclosure crises in 2011.Starting at €8.20
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The Big Easy, Not So Easy: The Letter
Retsinas, Nicolas P.; Creo, BenCase HBS-208125-EFinanceA short, supplemental case to "The Big Easy, Not So Easy" (208068). Doris Koo must respond to new challenges at Lafitte in New Orleans.Starting at €8.20
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Chiaphua Group Vietnam, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-208122-EEconomicsTeaching Note for [207090].Starting at €0.00
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Pioneers in Colombia
Retsinas, Nicolas P.; Strope, LisaCase HBS-212050-EFinanceIn 2011, Equity International made a $75 million equity investment in Bogota-based real estate company, Terranum Development and became the first institutional real estate investor in Colombia.Starting at €8.20
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The Big Easy, Not So Easy, Teaching Note
Retsinas, Nicolas P.; Creo, BenTeaching Note HBS-208084-EFinanceTeaching Note for [208068].Starting at €0.00
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Generator Hostels: The Way Out
Retsinas, Nicolas P.; Strope, LisaCase HBS-213069-EEntrepreneurshipJosh Wyatt, Director of Patron Capital Partners, needs to make an exit decision for a successful investment in Generator Hostels. After five years of explosive growth and in the middle of a financial crisis, Wyatt needs to evaluation Patron's alternatives: IPO the platform, seek a strategic investor or sell the platform outright.Starting at €8.20