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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Can the Eurozone Survive, Teaching Note
Roscini, Dante; Preble, MatthewTeaching Note HBS-717026-EEconomicsTeaching note for case 713034.Starting at €0.00
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Viva Macau (A)
Roscini, Dante; Donovan, G.A.Case HBS-714024-EEconomicsA fast-growing Macau-based airline backed by private US investors faces a dramatic expropriation in the wake of the first change of head of government since the former Portuguese colony became a Special Administrative Region of China. The case allows students to explore what Foreign Direct Investors can do to foresee a possible expropriation event and what options they might consider to protect themselves ex-ante or fight the outcome ex-post.Starting at €8.20
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Asia Optical: The Myanmar Decision
Roscini, Dante; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-714026-EEconomicsStarting at €8.20
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The TTIP: Bridging the Transatlantic Economy, Teaching Note
Roscini, Dante; Gabrieli, Federica; Beyersdorfer, DanielaTeaching Note HBS-717022-EEconomicsTeaching note for case 716026.Starting at €0.00
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The Greek Crisis: Tragedy or Opportunity, Teaching Note
Roscini, DanteTeaching Note HBS-712036-EEconomicsTeaching Note for 711-088.Starting at €0.00
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Viva Macau (A) and (B), Teaching Note
Roscini, DanteTeaching Note HBS-717024-EEconomicsTeaching Note for cases 714024 and 714025.Starting at €0.00
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JPMorgan Chase in Paris
Bower, Joseph L.; Roscini, Dante; Corsi, Elena; Norris, MichaelCase HBS-724001-EKnowledge and CommunicationIn 2019, Daniel Pinto, President and COO of JPMorgan Chase, has to make a recommendation to the bank's Chairman and CEO, Jamie Dimon, about where to physically locate the bank's European trading operations after Brexit takes effect in 2020. The decision-making process considered a range of European locations, including Dublin, Amsterdam, Frankfurt, and Paris, and ultimately Pinto is left with a choice between Frankfurt and Paris. The case describ...Starting at €8.20
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Italy: The Good, the Bad and the Ugly
Roscini, Dante; Vietor, Richard H.K.; White, HilaryCase HBS-716029-EEconomicsStarting at €8.20