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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Humildad, una capacidad básica en la era de las máquinas inteligentes
Hess, Edward D.Article ART-3098Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa mayoría de nosotros nos consideramos bastante inteligentes. De lo contrario, no habríamos logrado nuestro actual puesto directivo. Pero el tipo de pensamiento que te llevó hasta aquí no bastará en la era de las máquinas inteligentes, en la que la tecnología será más inteligente que nosotros. Para hacer frente a la competencia por los trabajos que queden, debemos abandonar mentalidades y comportamientos anticuados en favor de lo que el autor de...Starting at €8.20
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SecureWorks - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0140TN-EEntrepreneurshipTeaching note for product ENT-0140Starting at €0.00
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Students Helping Honduras - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0105TN-EEntrepreneurshipTeaching note for product ENT-0105Starting at €0.00
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Demandforce: Pursuing Entrepreneurial Dreams - Teaching Note
Freeland, James R.; Hess, Edward D.Teaching Note DARDEN-ENT-0198TN-EEntrepreneurshipTeaching note for product ENT-0198Starting at €0.00
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3 Fellers Bakery - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0137TN-EEntrepreneurshipTeaching note for product ENT-0137Starting at €0.00
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Demandforce: Pursuing Entrepreneurial Dreams
Freeland, James R.; Hess, Edward D.Case DARDEN-ENT-0198-EEntrepreneurshipThis case lends itself to courses covering the topic of rapid expansion of an enterprise. By 2012, Rick Berry, the founder and CEO of Demandforce (DF), and his team had built a company with annual revenue of approximately $70 million. DF provided small businesses with software tools used by more than 23,000 individual businesses and 50,000 business users to communicate with their customers. DF’s business model was software as a service (SaaS) for...Starting at €8.20
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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Technical Note DARDEN-BP-0529-ECorporate GovernanceThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Starting at €8.20
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Leaders Bank: Creating a Great Place to Work - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0128TN-EEntrepreneurshipTeaching note for product ENT-0128Starting at €0.00
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C.R. Barger & Sons (A) and (B) - Teaching Note
Hess, Edward D.Teaching Note DARDEN-ENT-0106TN-EEntrepreneurshipTeaching note for product ENT-0106Starting at €0.00