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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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The Center for Creative Leadership, Teaching Note
Datar, Srikant M.; Garvin, David A.Teaching Note HBS-310097-ETeaching Note for [308013].Starting at €0.00
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INSEAD, Teaching Note
Datar, Srikant M.; Garvin, David A.Teaching Note HBS-310085-ETeaching Note for [308009].Starting at €0.00
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Stanford Graduate School of Business, Teaching Note
Datar, Srikant M.; Garvin, David A.Teaching Note HBS-310083-ETeaching Note for [308010].Starting at €0.00
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University of Chicago Graduate School of Business, Teaching Note
Datar, Srikant M.; Garvin, David A.Teaching Note HBS-310084-ETeaching Note for [308014].Starting at €0.00
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University of Chicago Graduate School of Business
Garvin, David A.; Datar, Srikant M.; Weber, JamesCase HBS-308014-EThe University of Chicago Graduate School of Business offered a discipline-based, flexible MBA program to full time, evening, weekend, and executive MBA students. At a time when other MBA programs were introducing significant changes to their curricula, Chicago felt its traditional approach worked well, and it was not contemplating significant change. This case describes Chicago's approach to MBA education and the challenges it faced.Starting at €8.20
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The Center for Creative Leadership
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCase HBS-308013-EThe Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership was not innate but could be learned. CCL evolved into one of the world's top leadership development organizations, involved in both research and program design and delivery. This case explores CCL's approach to leadership and management education for executives and presents some of the challenges the CCL faces as many different types of leadership developme...Starting at €8.20
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Stanford Graduate School of Business
Garvin, David A.; Datar, Srikant M.; Knoop, Carin-IsabelCase HBS-308010-EIn fall 2007, Stanford Graduate School of Business (GSB) adopted a new curriculum that it heralded as a "revolutionary change in management education." The new approach aimed at increasing the level and quality of student academic engagement. This case describes the concept and described its implementation and early challenges.Starting at €8.20