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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Muhammad Yunus, a Real Leadership
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-59-ELeadership and People ManagementThis case tells the story of Muhammad Yunus, founder and president of Grameen Bank, including his childhood and schooldays, his stay in the United States and his early business ventures. It analyzes the personality, plans and motives of the key figure in the creation, development and consolidation of Grameen Bank.Starting at €8.20
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Inma Shara, la dirección armónica
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-104Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa directora de orquesta Inma Shara comparte reflexiones sobre su profesión y su vida: carrera profesional, preparación de conciertos, gestión de orquestas, dirección de personas, creación de lazos afectivos, creatividad, disciplina, compromiso emocional, éxito, tiempo, equilibrio...Starting at €8.20
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Ram Bhawnani, ¿suerte o talento
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-28Leadership and People ManagementEl caso recoge la trayectoria profesional y vital de Ram Bawhnani, dueño de un bazar en Tenerife, ciudadano hindú, en la actualidad tercer accionista de Bankinter. El caso recorre desde su nacimiento, infancia y primer viaje profesional al Japón, hasta su llegada a Tenerife para gestionar un bazar, negocio donde inicia sus multimillonarias operaciones en Bolsa, fundamentalmente en la banca.Starting at €8.20
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Inma Shara, the Conductor as Manager
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-104-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementOrchestra conductor Inma Shara shares her reflections on her profession and her life: her professional career, preparing concerts, managing orchestras, people management, creating personal bonds, creativity, discipline, emotional commitments, success, time, balance, etc.Starting at €8.20
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Rosa García, CEO at Microsoft España
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-48-ELeadership and People ManagementThis case follows the career of Rosa García, currently director of Microsoft in Spain. Among the challenges and reflections discussed in the case are her years of academic training, her first professional experiences, her spell in Redmond, where she worked with Steve Ballmer, her return to Spain to manage Microsoft, and her search for a balance between work and family, and between the world of new technologies and education.Starting at €8.20
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Ram Bhawnani: Luck or Talent
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-28-ELeadership and People ManagementThis case outlines the personal and professional history of Ram Bhawnani, an Indian citizen, owner of a bazaar in Tenerife, and currently the third largest shareholder in Bankinter. The case moves from his birth, childhood and his first working trip to Hong Kong, to his arrival in Tenerife, to manage a bazaar, a business from which he began his multi-million dollar forays into the stock market, mostly in the banking sector.Starting at €8.20
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Muhammad Yunus, un liderazgo real
Sánchez, M. J.; Alvarez de Mon, SantiagoCase DPO-59Leadership and People ManagementEl caso recoge la trayectoria vital de Muhammad Yunus, fundador y presidente del Grameen Bank, desde su infancia, años de estudio, estancia en Estados Unidos, primeras iniciativas, etc. El caso analiza la personalidad, proyectos y motivaciones del profesor Yunus, hombre clave en el diseño, desarrollo y consolidación del Grameen Bank.Starting at €8.20