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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Technical Note DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Starting at €8.20
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Route 11 Potato Chips - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0810TN-EMarketingTeaching note for product M-0810Starting at €0.00
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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SmartOps Corporation: Forging Smart Alliances? - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0797TN-EMarketingTeaching note for product M-0797Starting at €0.00
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Portland Trail Blazers - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0773TN-EMarketingTeaching note for product M-0773Starting at €0.00
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Retail Relay (A) - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0784TN-EMarketingTeaching note for product M-0784Starting at €0.00
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Parsons Brinckerhoff: The Second Avenue Subway (A) - Teaching Note
Wilcox, Ronald T.Teaching Note DARDEN-M-0793TN-EMarketingTeaching note for product M-0793Starting at €0.00
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A Strategic Marketing Plan to Successfully Deliver Your Professional Brand - Teaching Note
Whitler, Kimberly A.; Moore, Marian ChapmanTeaching Note DARDEN-M-0894TN-EMarketingTeaching note for product M-0894Starting at €0.00
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Teaching Note DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Starting at €0.00
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Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Isabella, Lynn A.; Moore, Marian Chapman; Yemen, GerryTeaching Note DARDEN-M-0697TN-EMarketingTeaching note for product M-0697Starting at €0.00