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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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The Fall of Enron
Healy, Paul M.; Palepu, Krishna G.Case HBS-109039-ELeadership and People ManagementThe case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businessesStarting at €8.20
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How the Quest for Efficiency Corroded the Market (Spanish version)
Healy, Paul M.; Palepu, Krishna G.Article HBS-R0307FAccounting and ControlJust a few years ago, the U.S. stock market was the envy of the world. Thanks to new technology, friendly regulation, and the innovativeness of the financial services industries, it was open to anyone, anywhere, anytime. Americans poured into the market by the millions, and the more they invested, the more liquid, accessible, and attractive the markets became. The world is much less jealous today. Belatedly, investors have come to recognize that ...Starting at €8.20
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The Fall of Enron (Spanish version)
Healy, Paul M.; Palepu, Krishna G.Case HBS-110S03Leadership and People ManagementThe case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businesses, the financial reporting problems, and governance breakdowns inside and outside the firm. The case offers students an opportunity to explore why Enron failed and to understand the systemic probl...Starting at €8.20
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Subprime Crisis and Fair-Value Accounting, Teaching Note
Healy, Paul M.; Palepu, Krishna G.; Serafeim, GeorgeTeaching Note HBS-112027-EFinanceTeaching Note for 109-031.Starting at €0.00
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Subprime Crisis and Fair-Value Accounting
Healy, Paul M.; Palepu, Krishna G.; Serafeim, GeorgeCase HBS-109031-EFinanceThis case examines the challenges in implementing fair value accounting for mortgage instruments, the role of accounting in the sub-prime crisis, and proposals for revising accounting standards given the crisis.Starting at €8.20