This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
-
Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
-
Shareholder Value Maximization, Fiduciary Duties, and the Business Judgement Rule: What Does the Law Say
Henderson, Rebecca M.; He, TonyCase HBS-318097-EStarting at €8.20
-
German Business and the Syrian Refugee Crisis
Henderson, Rebecca M.; He, TonyCase HBS-316142-EStarting at €8.20
-
Reimagining Capitalism: Towards a Theory of Change
Henderson, Rebecca M.; He, Tony; Tomlinson, BrianCase HBS-316162-EStarting at €8.20
-
Note: Industry Self-Regulation: Sustaining the Commons in the 21st Century
Henderson, Rebecca M.; Migdal, Amram; He, TonyCase HBS-315074-EIndustry self-regulation has, in general, a lousy track record. Many studies have shown that it is often ineffective unless backed by the power of the state, and that in some cases it serves rather to forestall government intervention or to reduce competition than as genuine self-regulation. Many observers doubt that accelerated private sector regulation could really make a difference against the major public goods issues of our time. Yet we live...Starting at €8.20