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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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Why Today's Business Leaders Must Be Innovators: The Importance of Creativity and Innovation in Maintaining Your Company's Competitive Edge
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8368BC-EIn today's global economy, corporations are under more pressure than ever to outperform competitors vying to take over their industries. How do some companies manage to trump the rest and seize the reins of an entire world market? The answer is actually quite simple-innovation. In this chapter, Jeff Dyer and Hal Gregersen team up with Clayton M. Christensen, author of the bestselling "The Innovator's Dilemma," to explain how innovation has become...Starting at €8.20
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Discovery Skill #1: Associating-How Making Connections Across Seemingly Unrelated Fields and Disciplines Triggers Your Innovative Powers
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8370BC-EKnowledge and CommunicationWhen it comes to disruptive innovation, you don't have to start from scratch to create something new. Asking questions and fusing knowledge across disciplines and industries are the keys to improving your aptitude for association, a cognitive skill that lies at the core of innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen teach you how to strengthen your capacity for associating by describing how companies suc...Starting at €8.20
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Discovery Skill #4: Networking-How Interacting with People Outside Your Social and Professional Spheres Can Jump-Start Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8377BC-EThinking outside the box is just one component of disruptive innovation. Venturing outside your social circle is equally important. Diversifying your personal and professional contacts will spark an inundation of new knowledge and fresh perspectives that can stimulate innovative ideas. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen elaborate on the benefits of networking with people and companies outside your area of e...Starting at €8.20
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Discovery Skill #5: Experimenting-How Your Willingness to Try New Things, Take Something Apart, or Build a Prototype Boosts Your Power to Innovate
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8378BC-EForget the lab coat, the Petri dish, and all those hazardous chemicals. Innovators can experiment everywhere, everyday, with whatever materials they have at hand. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen discuss the many forms experimenting can take, from hands-on tinkering to hypothetical musings, and narrow them down to three styles for approaching the process yourself. The best part of this discovery skill is ...Starting at €8.20
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Discovery Skill #2: Questioning-How Inquisitive Thinking and Provocative Questions Spark Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8371BC-EWe tell children that there is no such thing as a dumb question, but so often we keep our ideas and concerns to ourselves, afraid to come across as foolish or disagreeable. But when you stifle your creative imagination, you limit your opportunities for innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen encourage you to channel your inner child and rediscover your spirit of curiosity. They explain how asking dif...Starting at €8.20
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Discovery Skill #3: Observing-How Watching Your Customers, Other Companies, and the World Around You Can Lead to Game-Changing Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8372BC-EKnowledge and CommunicationDelivery-driven leaders often become so consumed by the pressures of running an organization that they never pause to take a look at what's going on around them. But disruptive innovators like Ratan Tata, creator of the Nano car, whose journey of discovery is described in this chapter, are constantly on the lookout for jobs people need to get done and workarounds, or partial solutions, that can be the answers to everyday problems. In this chapter...Starting at €8.20
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Act Different, Think Different, Make a Difference: Why Innovation Is an Investment-in Yourself, in Your Company, and in the Greater World
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8387BC-EExplosive productivity and expansive profit margins are just added bonuses. The allure of the search, the thrill of the challenge, and the prospect of making meaningful change-these are the reasons real innovators choose to innovate. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen sum up the insights they have learned in their eight years of research and offer an optimistic outlook on what innovation can do for our futu...Starting at €8.20
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The DNA of the World's Most Innovative Companies: How Does Your Company Stack Up
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8379BC-EWhere do innovative companies come from? To a great extent, their capacity for creativity is inherited: we can trace the imprint of the founder's innovative DNA throughout the life of the company. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen examine which companies merit the "innovative" distinction and how ingenuity translates into profitability. Through their analysis of a host of successful corporations and interv...Starting at €8.20