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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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High-Potentials in the Downturn: Sharing the Pain
Carter, Nancy M.; Silva, ChristineArticle HBS-F0909G-ELeadership and People ManagementA Catalyst poll of business school graduates who went to work for corporations or professional firms reveals how these up-and-comers are faring during the recession.Starting at €8.20
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Women in Management: Delusions of Progress
Carter, Nancy M.; Silva, ChristineArticle HBS-F1003B-ELeadership and People ManagementNew research shows that female managers continue to lag behind men at every career stage, right from their first professional jobs-and that's among graduates from elite MBA programs. The aggressive efforts this past decade to create opportunities for women weren't nearly as fruitful as we'd thought. To achieve anything close to gender equality, organizations have a lot of work to do.Starting at €8.20
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High-Potentials in the Downturn: Sharing the Pain (Spanish version)
Carter, Nancy M.; Silva, ChristineArticle HBS-F0909GLeadership and People ManagementA Catalyst poll of business school graduates who went to work for corporations or professional firms reveals how these up-and-comers are faring during the recession.Starting at €8.20
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Why Men Still Get More Promotions Than Women
Ibarra, Herminia; Carter, Nancy M.; Silva, ChristineArticle HBS-R1009F-ELeadership and People ManagementThough companies now invest heavily in mentoring and developing their best female talent, all that attention doesn't translate into promotions. A Catalyst survey of over 4,000 high potentials shows that more women than men have mentors-yet women are paid $4,600 less in their first post-MBA jobs, hold lower-level positions, and feel less career satisfaction. To better understand why, the authors conducted in-depth interviews with 40 participants i...Starting at €8.20