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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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The New Science of Team Chemistry
Johnson Vickberg, Suzanne M.; Christfort, Kim; Fisher, Helen; Beard, Alison; Harrell, EbenArticle HBS-R1702B-EKnowledge and CommunicationThis Spotlight package focuses on the personality types that make up a team--and how to get the best from any combination. In "Pioneers, Drivers, Integrators, and Guardians," Suzanne Johnson Vickberg and Kim Christfort of Deloitte discuss strategies for mStarting at €8.20
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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Life's Work: Alan Alda
Alda, Alan; Beard, AlisonArticle HBS-R1704N-EBest known for playing Hawkeye Pierce on the TV series "M*A*S*H," actor Alan Alda is also a director, scriptwriter, book author, science-show host, and founder of two organizations that help people improve their communications skills. In this interview, he shares his insights on the value of the imperfect and explains how improvisation can help teams gel.Starting at €8.20
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The New Science of Team Chemistry (Spanish version)
Johnson Vickberg, Suzanne M.; Christfort, Kim; Fisher, Helen; Beard, Alison; Harrell, EbenArticle HBS-R1702BStrategyThis Spotlight package focuses on the personality types that make up a team--and how to get the best from any combination. In "Pioneers, Drivers, Integrators, and Guardians," Suzanne Johnson Vickberg and Kim Christfort of Deloitte discuss strategies for making the most of cognitive diversity on teams. When teams fall short of their potential, it's often because leaders don't know how to spot and manage the differences in how people approach their...Starting at €8.20