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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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One Last Pedicure: Balancing a Personal Budget - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1889TN-EFinanceTeaching note for product F-1889TNStarting at €0.00
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In Sickness and in Health (A) and (B) - Teaching note
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, SafiyaTeaching Note DARDEN-F-1917TN-EFinanceTeaching note for product F-191Starting at €0.00
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In Sickness and in Health (B): Health Care Snapshots
Eades, Kenneth M.; Fairchild, Gregory B.; Sinclair, SafiyaCase DARDEN-F-1918-EFinanceThis case provides two snapshots of sudden health care crises. It walks the students through how health insurance works, and what questions to ask when receiving care.Starting at €5.74
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Living the "Unbanked Life": Maria - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1892TN-EFinanceTeaching note for product F-1892TNStarting at €0.00
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Reggie Needs a Car (B) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1885TN-EFinanceTeaching note for product F-1885TNStarting at €0.00
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Living the "Unbanked Life": Jaime, Renting to Own - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1900TN-EFinanceTeaching note for product F-1900Starting at €0.00
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Reggie Needs a Car (A) - Teaching Note
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Teaching Note DARDEN-F-1884TN-EFinanceTeaching note for product F-1884TNStarting at €0.00
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Tamara's New House (B) - Teaching Note
Eades, Kenneth M.; Fairchild, Gregory B.; Maiden, Stephen E.Teaching Note DARDEN-F-1887TN-EFinanceTeaching note for product F-1887Starting at €0.00