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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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Starbucks: Regaining Focus
Mary M. CrossanCase IVEY-9B08M030-EEntrepreneurship, StrategyThis is a follow-up to the Starbucks case, product 9A98M006, with events taking place in 2007. The case describes Starbucks' attempts to regain focus and the decisions they face in doing so.Starting at €8.20
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Craig Kielburger - Teaching Note
Mary M. CrossanTeaching Note IVEY-8B12M031-ELeadership and People Management, StrategyTeaching note for 9B12M031 and 9B12M031B.Starting at €0.00
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Guru.com: Poder Para el Professional Independiente (Spanish version)
Mary M. CrossanCase IVEY-9B01MS01Entrepreneurship, StrategyGuru.com intentaba transformar el mercado laboral global, a través de la creación en Internet del sitio laboral más grande del mundo para profesionales independientes (cuentapropistas, consultores, etc.). Su meta era crear un lugar en la red suministrando la información esencial para que profesionales independientes manejen sus propios negocios. Un mes dentro del lanzamiento de la exhibición preliminar del sitio, y en medio de la preparación para...Starting at €8.20
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Starbucks: Crisis of Confidence
Mary M. CrossanCase IVEY-9B08M029-EEntrepreneurship, StrategyThis is a follow-up to the Starbucks case, product 9A98M006, describing the aftermath of strategic decisions taken in 1999. The case describes the crisis of confidence of investors in the strategic choices made by Starbucks. It poses the issues facing Starbucks in attempting to regain focus.Starting at €8.20
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Walmart in 2019 - Teaching Note
Mary M. Crossan; Ken MarkTeaching Note IVEY-8B20M092-EStrategyTeaching note for product 9B20M092.Starting at €0.00
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Apple and the Music Industry - Teaching Note
Mary M. Crossan; Ken MarkTeaching Note IVEY-8B20M091-EStrategyTeaching note for product 9B20M091.Starting at €0.00
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Olympic Selection: Character, Competence, and Commitment - Teaching Note
Mary M. Crossan; Ciaran McGovernTeaching Note IVEY-8B17C030-ELeadership and People ManagementTeaching note for product 9B17C030.Starting at €0.00
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Bob Franklin Case Series - Teaching Note
Mary M. Crossan; W.J. FurlongTeaching Note IVEY-8B15C038-ELeadership and People ManagementTeaching Note for products 9B15C038, 9B15C038A, 9B15C036B, 9B15C038C and 9B15C038D.Starting at €0.00