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The Quest for Achieving Financial Inclusion: M-Pesa Versus UPI
Winig, Laura; Eaves, DavidCase HBS-KS1304-EInformation TechnologiesIn 2019, World Bank analyst Abebi Eke had a difficult assignment: decide whether to recommend that the World Bank, in line with its commitment to expanding financial inclusion to the world's poor, lend its support to a particular digital payments scheme. Eke was asked to investigate two of the most promising payment systems-UPI in India and M-Pesa in Kenya-and prepare a memo comparing the benefits and drawbacks of each. Eke had discovered that wh...Starting at €8.20
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PLBsearch: Growing with LinkedIn - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0858TN-EMarketingTeaching note for product M-0858Starting at €0.00
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Hamilton Won More Than Twitter - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0912TN-EMarketingTeaching note for product M-0912Starting at €0.00
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Starbucks's Loyalty Reigns - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0903TN-EMarketingTeaching note for product M-0903Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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Pregnancy Pack: Branding with AdWords - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0875TN-EMarketingTeaching note for product M-0875Starting at €0.00
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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MilkMade Ice Cream: Running A Successful Crowdfunding Campaign - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0880TN-EMarketingTeaching note for product M-0880Starting at €0.00
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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Starbucks's Loyalty Reigns
Murray, MeghanCase DARDEN-M-0903-EMarketingBy July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. Th...Starting at €8.20